The Vitamin C 23 Serum 20ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People using clarifying or colour-care products may appreciate its ability to support brightness and maintain product performance.

It can also function as an antioxidant, helping protect formulas from oxidation. Its presence does not typically affect how a product feels or performs on the hair.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Anyone using products that rely on precise pH for performance or scalp comfort.

It is commonly used to fine‑tune the pH of gels, creams and serums so they remain effective and feel pleasant on the skin or scalp. Its presence does not affect the texture or finish of the final product for most users.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those seeking added softness, shine and frizz control without a heavy or greasy feel.

It is often derived from plant sources such as sugarcane and is valued for its stability and non-greasy texture. It is suitable for most hair types, including fine hair, due to its lightness.

People interested in scalp-focused formulas or products aimed at maintaining the appearance of fuller, energised hair.

It is often included in shampoos, tonics and leave‑ins to complement other scalp-care ingredients. Its effects are generally most noticeable when used consistently.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those interested in ingredient lists for sensitivity reasons or who like understanding how products stay stable.

It functions as a reducing agent, supporting the long-term quality of a formula. It is not usually included for direct hair benefits but for product integrity.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People interested in antioxidant-rich or protective hair treatments.

Glutathione is a tripeptide naturally present in the body and is used in cosmetics for its supportive antioxidant properties. In haircare, it is typically included in small amounts to help maintain formula quality.

People looking for scalp‑care formulas or products aimed at supporting fuller‑looking hair.

It is often included in leave‑on treatments where it can sit on the scalp for longer contact time. Research has explored its role in supporting the appearance of thicker, denser hair.

Those seeking hydration, improved softness or enhanced manageability.

It is a derivative of glucosamine often used in skincare and can also support moisture balance in hair products.

Those looking for botanical ingredients that support hair softness and overall conditioning.

Botanical extracts like this one are often included to complement a formula with plant-based benefits or natural positioning. Its specific effects can vary depending on concentration and the overall formulation.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

People looking for gentle styling support or added volume without a heavy feel.

Dextrin is a carbohydrate-based ingredient commonly derived from starch and is widely used for its versatile thickening and film-forming qualities.

People interested in antioxidant support or maintaining hair and scalp condition.

Tocotrienols are naturally present in certain plant oils and are valued for their stability and protective properties in cosmetic formulas. They are typically used in small amounts to enhance formula resilience and support hair feel.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for added smoothness, shine and nourishment in dry or coarse hair.

Palm-derived oils are commonly used in haircare for their emollient properties and ability to support a smooth, manageable feel.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

People who use styling products that benefit from quick drying or a lightweight feel.

Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those looking to support a comfortable scalp or reduce the feeling of irritation.

It is commonly included in scalp‑focused formulas for its naturally calming profile. As with most botanical extracts, its exact benefits can vary depending on concentration and formulation.

Those wanting smoother, more manageable hair without a heavy or greasy feel.

Safflower seed oil is rich in linoleic acid, which can support softness and shine. It is commonly used in both hair and skin formulations due to its light texture.

Those seeking softness, shine and frizz control without a heavy feel.

It is rich in fatty acids that help support a smooth, conditioned hair surface. Often used in both rinse-off and leave-in formulas for added shine.

Those looking for plant-derived ingredients or products with added antioxidant benefits.

Carrot root extract is often valued for its naturally occurring vitamins and antioxidants, which can complement conditioning formulas. Its exact benefits vary depending on the concentration and overall product formulation.