More Inside This is a Forming Pomade 75ml

$49.95

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Why You’ll love it

Turn everyday hair into easy, touchable shape that actually stays put.

Soft, flexible hold that you can restyle with your fingers.

Natural, satin finish with no greasy or crunchy feeling.

Perfect for shaping fringes, defining texture, and taming flyaways.

Description

Davines More Inside This is a Forming Pomade is a flexible styling pomade that shapes hair with soft control.

This lightweight, non-sticky pomade helps you define texture, tame flyaways, and create polished or tousled looks. It spreads easily through the hair, with a smooth, creamy feel that dries to a natural, satin finish without stiffness.

The scent is gentle, slightly powdery and clean, so your hair smells fresh but not overpowering. It’s ideal for short to medium lengths, fringes, curls that need definition, or anyone who wants touchable hold.

Use it in the morning for everyday styling, or before a night out when you want a more detailed, piecey look. Hair feels controlled, yet still soft and easy to restyle.

Directions

How To Use Davines More Inside This is a Forming Pomade

Work a small amount between your palms to warm it up.
Apply to dry or slightly damp hair.
Use fingers to shape, define, or smooth sections.
Add a little more if needed, building up slowly.
Restyle during the day by reshaping with your hands.

Ingredients

Davines More Inside This is a Forming Pomade Ingredients

Aqua / Water / Eau, Ceteareth-30, Ceteareth-20, Petrolatum, Mineral Oil (Paraffinum Liquidum), VP/VA Copolymer, Cera Microcristallina (Microcrystalline Wax), PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Parfum / Fragrance, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, BHT.

Note: Please refer to bottle for full ingredients.

Ceteareth-30 Cleansers / surfactants

Emulsifier / surfactant

Helps blend oil- and water-based ingredients for a smooth, stable formula.

May suit
Those looking for consistent texture and even distribution in haircare products.

Worth knowing
It is commonly used to keep formulations uniform and to support product spreadability. It also helps improve the feel and performance of leave-in and rinse-off products.
Ceteareth-20 Cleansers / surfactants

Emulsifier and surfactant

Helps blend oil- and water-based ingredients to create a smooth, stable formula.

May suit
Those who prefer products with a creamy, uniform texture.

Worth knowing
It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.
Petrolatum Oils and butters

Occlusive moisturiser

Petrolatum forms a protective barrier that helps lock in moisture and smooth the hair and scalp.

May suit
Those with very dry, fragile or textured hair that benefits from strong moisture retention.

Worth knowing
It is highly refined for cosmetic use and is valued for its ability to reduce moisture loss. Because it is heavy, it is usually used in small amounts or in targeted treatments.
Mineral Oil Oils and butters

Emollient / occlusive

Helps smooth and coat the hair by forming a lightweight protective layer.

May suit
People looking to reduce moisture loss, add slip, or tame frizz.

Worth knowing
Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.
VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Microcrystalline Wax Thickeners and stabilisers

Structuring and thickening agent

Microcrystalline Wax helps thicken and structure haircare products, giving them a firm yet flexible texture.

May suit
Those using styling products such as pomades, waxes or balms that rely on a stable, mouldable consistency.

Worth knowing
It is commonly used in styling formulas because it offers a smooth, pliable hold without feeling brittle. Its melting behaviour also helps products maintain stability in varying temperatures.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Methylparaben Preservatives

Preservative

Helps protect haircare products by preventing microbial spoilage.

May suit
Anyone who wants products to stay fresh and stable over time.

Worth knowing
Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.
Ethylparaben Preservatives

Preservative

Helps prevent microbial growth and keeps haircare formulas stable over time.

May suit
Those who want products with reliable preservation, including professionals who need consistent shelf stability.

Worth knowing
Ethylparaben is part of the paraben family, which has been widely used for many years due to its effectiveness in small amounts. It is often combined with other preservatives to create a broad‑spectrum system.
Propylparaben Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone using products that benefit from a long, reliable shelf life.

Worth knowing
Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.
Butylparaben Preservatives

Preservative

Butylparaben helps preserve haircare formulas by preventing product spoilage.

May suit
Those who want products with a longer shelf life and consistent performance.

Worth knowing
Parabens like butylparaben are widely used and well-studied preservatives that help keep products stable. They are typically present in very small amounts to maintain freshness and quality.
BHT Preservatives

Antioxidant

BHT acts as an antioxidant that helps keep formulas stable over time.

May suit
Anyone using products that benefit from extended shelf life and maintained performance.

Worth knowing
It helps protect oils and other sensitive ingredients from breaking down when exposed to air and light. It is used in very small amounts to support product consistency.