OI Hair Butter 250ml

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for improved slip, reduced frizz, and easier detangling, especially in dry or textured hair.

It is often used as a milder alternative to some traditional conditioning amines and works well in both rinse-off and leave-in formulas. It is commonly paired with fatty acids to enhance conditioning performance.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Those who spend time outdoors or want to help maintain colour-treated hair.

It is widely used in suncare and some hair products to support protection against UV exposure. In haircare, it mainly helps reduce colour fade rather than providing full sunscreen performance.

People looking for a light, non-greasy oil to support softness and shine.

It is known for absorbing quickly compared with heavier oils. Often used to enhance slip and manageability in conditioners and styling products.

People seeking reduced frizz, improved manageability, and a smoother feel.

It is a quaternary conditioning ingredient often used in conditioners and masks for slip and detangling. It is valued for its ability to help reduce static and improve hair feel without heaviness.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

Those wanting smoother, easier‑to‑detangle hair or lightweight shine.

It evaporates after application, making it useful for delivering spreadability without long‑term buildup. Commonly paired with other conditioning agents in styling and treatment formulas.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

People looking for smoother, easier-to-comb hair or reduced frizz.

Despite its name, it is not a sulphate surfactant but a quaternary conditioning ingredient commonly used in creams and conditioners. It is valued for providing a light, non-greasy conditioning feel.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.