Curlicue Cleansing Clay and Deep Conditioning Rinse Duo 300ml

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those looking for mild cleansing, including people with dry, curly or colour-treated hair.

It is commonly used alongside other surfactants to create a balanced, gentle cleansing system. It can also help improve the texture and thickness of formulations.

Those looking for mild cleansing, including people with sensitive scalps or dry hair.

It is part of the alkyl glucoside family, known for creating a soft, low-irritation lather. It is often blended with other surfactants to balance foam and cleansing strength.

Those with oilier scalps or people using clarifying or detox-style products.

It can give products a smooth, creamy texture and help them stay stable. In some styling products, it also adds a light, matte finish.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

People looking to enhance softness, reduce frizz or improve the feel of damaged or porous hair.

These amino acids are derived from rice and are commonly used to support the hair’s natural structure. They can also help boost moisture retention and shine.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for smoother, easier-to-comb hair, especially in conditioners and leave-in products.

Despite the name, it is not a strong sulphate cleanser but a gentle, oil-loving conditioning compound derived from fatty alcohols.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

People looking to enhance softness, reduce frizz or improve the feel of damaged or porous hair.

These amino acids are derived from rice and are commonly used to support the hair’s natural structure. They can also help boost moisture retention and shine.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.