Rebuilder 200ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for added volume, beachy texture or stronger curl definition.

It is a simple mineral salt often used in styling sprays to create a firmer, more textured feel. Usage levels vary depending on how much definition or hold is desired.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those looking for lightweight conditioning benefits without heaviness.

It is often used to enhance manageability and reduce static in both rinse-off and leave-in formulas. As a modified protein, it can support a smoother feel without behaving like a heavy oil.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those interested in products formulated for pH balance or stability.

It supports formula consistency and can enhance the performance of other ingredients by keeping the product within its optimal pH range.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those looking for gentle botanical ingredients that may help protect hair from environmental stress.

Grape-derived extracts are commonly used in haircare for their antioxidant polyphenols and lightweight conditioning properties. They are generally included to complement a formula rather than act as a primary active.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those looking for plant-based ingredients that help maintain hair and scalp comfort.

Olive leaf extract is commonly included in formulas for its soothing and antioxidant properties. It is typically used in small amounts to complement a product’s overall conditioning profile.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.