Smooth Senses Anti-Frizz Shampoo 325ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for a milder alternative to traditional sulphate surfactants.

It is often used in gentle or colour-care formulas because it provides effective cleansing with a softer feel. Despite the name, it is typically considered milder than many common sulphate surfactants.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for mild, low-foaming cleansers that are generally considered suitable for sensitive or dry hair types.

It is often used as an alternative to stronger surfactants to create a softer, more conditioning lather. It can also support formula stability and mildness in blended surfactant systems.

People looking for effective cleansing with a gentler feel than traditional sulphate surfactants.

It is often used in shampoos where a rich, foamy lather is desired without a stripped feel. Its molecule is larger than some classic sulphates, which can give it a milder profile on the hair and scalp.

Those seeking extra hydration or smoother product application.

It is often used to improve texture and enhance the spreadability of haircare formulas. It can also support uniform distribution of other ingredients.

People looking for gentle yet effective cleansing or a rich, creamy lather in shampoos.

It is often used alongside other surfactants to improve mildness and enhance foam quality. It also helps stabilise formulations and improve rinsability.

People looking for gentle, sulphate‑free cleansing that still provides a rich foam.

It is often used in low‑irritation or moisturising shampoo formulas because it cleanses without feeling overly stripping. Common in solid shampoo bars and creamy cleansers.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

People seeking improved manageability, reduced frizz or a silkier feel in their hair.

It is a cationic ingredient that deposits easily on the hair surface to enhance slip and detangling. Commonly used in conditioners, masks and leave-ins for a smoother finish.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Those looking for lightweight conditioning benefits without heaviness.

It is often used to enhance manageability and reduce static in both rinse-off and leave-in formulas. As a modified protein, it can support a smoother feel without behaving like a heavy oil.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those looking for plant-based ingredients that help maintain hair and scalp comfort.

Olive leaf extract is commonly included in formulas for its soothing and antioxidant properties. It is typically used in small amounts to complement a product’s overall conditioning profile.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Those interested in products formulated for pH balance or stability.

It supports formula consistency and can enhance the performance of other ingredients by keeping the product within its optimal pH range.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those looking for lightweight hydration or gentle scalp comfort.

Aloe extracts are widely used for their moisturising and calming properties in both hair and skin products.

Those looking for gentle plant-based ingredients that support overall hair and scalp care.

This extract is often included to complement other conditioning ingredients and support product texture and feel. Its antioxidant properties can help protect the hair and scalp from environmental stressors.

Those looking for gentle botanical ingredients that may help protect hair from environmental stress.

Grape-derived extracts are commonly used in haircare for their antioxidant polyphenols and lightweight conditioning properties. They are generally included to complement a formula rather than act as a primary active.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those interested in products formulated to support cuticle smoothness through balanced pH.

Malic Acid is an alpha hydroxy acid that can also contribute mild chelating or exfoliating benefits depending on the formula. In haircare it is primarily included at low levels to help stabilise products and support their intended performance.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.