Nova Fusion Grey Shampoo 200ml

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Most Helpful Review

"Best toning shampoo that doesn’t leave your hair violet." - Jean

Why You’ll love it

Turn flat, yellowing grey into cool, clean-looking silver in one wash.

Neutralises brassy tones with gentle blue-violet pigments.

Leaves hair feeling light, fresh, and easy to manage.

Helps grey look intentional, polished, and softly illuminated.

Description

De Lorenzo Nova Fusion Grey Shampoo is a toning cleanser that cools unwanted warmth for cleaner-looking grey.

This shampoo gently washes away daily build-up while depositing soft blue-violet pigments to counteract brassy yellow tones. Hair looks clearer, brighter, and more refined after each wash.

The texture is a smooth, pearly gel that lathers easily and rinses clean, leaving hair feeling light, not coated. Expect a fresh, salon-like scent that’s subtle enough for everyday use.

Ideal for natural grey, white, or silver hair, as well as light blonde shades, whenever colour looks dull or yellow. With regular use, hair appears softer, cooler in tone, and easier to style, giving you a more polished, confident finish.

Directions

How To Use De Lorenzo Nova Fusion Grey Shampoo

Wet hair thoroughly with warm water.
Apply a small amount of shampoo and massage into scalp and hair.
Leave on for 2–5 minutes, depending on desired toning strength.
Rinse well until water runs clear.
Use 1–3 times per week, alternating with your regular shampoo.
Follow with conditioner for added softness and manageability.

Ingredients

De Lorenzo Nova Fusion Grey Shampoo Ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Sodium Chloride, Glycerin, Polyquaternium-10, Citric Acid, Tetrasodium EDTA, CI 42090 (Blue 1), CI 60730 (Ext. Violet 2), Phenoxyethanol, Methylparaben, Propylparaben, Parfum (Fragrance).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Sodium Laureth Sulfate Cleansers / surfactants

Cleanser

Helps cleanse the hair and scalp by removing oil, sweat and product build-up.

May suit
Oily scalps, heavy product users and people who like a strong cleanse.

Worth knowing
May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Cocamide DEA Cleansers / surfactants

Foaming and cleansing surfactant

Cocamide DEA helps boost foam and enhance the cleansing performance of shampoos and other lathering products.

May suit
Those who prefer richer lather or products that cleanse efficiently.

Worth knowing
It is often used in small amounts to improve texture, foam and viscosity in cleansing formulas. Its use is regulated in many regions to ensure products meet safety standards.
Sodium Chloride Thickeners and stabilisers

Viscosity adjuster

Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.

May suit
Those interested in how a product’s texture and lather are achieved.

Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Polyquaternium-10 Conditioning agents

Conditioning agent

A conditioning polymer that smooths the hair surface and helps with detangling and feel.

May suit
Most hair types wanting smoother, easier-to-manage hair.

Worth knowing
Widely used in shampoos and conditioners for slip and softness.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Tetrasodium EDTA Chelating agents

Chelating agent

Helps bind metal ions in water to improve product stability and performance.

May suit
Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Worth knowing
Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.
CI 42090 Colourants

Colourant

A synthetic blue dye used to give products a vibrant blue colour.

May suit
Those who prefer products with a specific colour or enjoy visually distinctive formulas.

Worth knowing
CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.
Acid Violet 43 Colourants

Colourant

A synthetic violet dye used to add colour or adjust tones in haircare products.

May suit
People using colour-depositing shampoos, conditioners or masks may find it relevant.

Worth knowing
It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Methylparaben Preservatives

Preservative

Helps protect haircare products by preventing microbial spoilage.

May suit
Anyone who wants products to stay fresh and stable over time.

Worth knowing
Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.
Propylparaben Preservatives

Preservative

Helps keep haircare formulas stable by preventing the growth of microbes.

May suit
Anyone using products that benefit from a long, reliable shelf life.

Worth knowing
Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.