The Ends Sealing Creme 120ml

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

People looking for smoother, shinier hair or help with detangling.

It is often blended with other silicones to create a lightweight, non-greasy finish. It forms a flexible film on the hair that can improve manageability.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those who prefer products with a smoother, more consistent texture or enhanced spreadability.

It helps formulas stay uniform and can also provide light film-forming benefits that support styling performance.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those using products with oils or silicones who want them to rinse evenly without residue.

It is commonly used in shampoos and styling products to support stable, uniform textures. Its mild nature makes it suitable for a wide range of formulations.

Those looking for reduced frizz, easier detangling or a smoother finish.

Its PEG/PPG modification makes it more dispersible in water than many traditional silicones. It is commonly used in lightweight leave-ins and conditioners for a silky feel.

People looking to reduce frizz, enhance gloss or improve slip in styling products.

It forms a lightweight, breathable film that helps minimise flyaways and improve manageability. It is commonly used in serums, conditioners and finishing products for a polished finish.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in how a product maintains stability and performance may find this ingredient relevant.

It is commonly used in small amounts to help products stay within an effective pH range. Its presence supports formulation texture and consistency.

Those who want products with reliable, widely used preservation systems.

It is commonly used in rinse-off and leave-in formulations to support product longevity. It is included at low levels and is one of several preservative options used in modern formulations.

Those who want products to remain fresh and effective over time.

It is used in very small amounts to support product longevity and is common in both rinse-off and some leave-in formulas. Regulations guide its safe use levels in different product types.

Those looking for botanical extracts to support scalp comfort or antioxidant-rich formulas.

Bilberry extract is commonly included in haircare for its naturally occurring antioxidants and gentle conditioning properties.