Active Clearing Skin Wash

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those looking for mild, low-irritation cleansing in shampoos or co-washes.

It is often combined with other surfactants to create a balanced, gentle lather. Its amphoteric nature helps support mildness in sulphate-free formulas.

People looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.

It is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.

Those interested in botanical-based formulas that support scalp comfort and overall hair vitality.

Garlic bulb extract has a long history of traditional use in various topical preparations and is used in some haircare formulas for its natural bioactive compounds. Its aroma is usually minimised in finished products through formulation techniques.

Those seeking gentle, plant-derived ingredients for scalp comfort or lightweight conditioning benefits.

Chamomile extracts are common in both skincare and haircare for their calming properties and light conditioning effect. They can also contribute to a soft, natural feel in formulations.

People looking for botanical ingredients that can support a clean, fresh scalp feel.

Eucalyptus extracts are commonly included for their aromatic, clarifying character and are often paired with other botanicals in scalp‑focused formulas.

Those looking for botanical ingredients that add a light, revitalising touch to haircare formulas.

Lemon peel extract often appears in products for its naturally aromatic and antioxidant properties. It can also contribute to a fresh scent profile within a formula.

Those looking for products that support a balanced, comfortable scalp.

Tea tree oil is valued for its naturally purifying properties and is commonly included in scalp-focused formulas. It is typically used in low concentrations to provide a fresh, cleansing feel.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those seeking gentle hydration or added softness from plant-derived extracts.

Algae extracts vary by species, but they commonly supply moisturising polysaccharides and minerals that support a smooth feel.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

Those looking to improve hair hydration, softness, or manageability.

It is a component of the skin and scalp’s natural moisturising factors and is well tolerated in most formulations.

Those with a sensitive or easily irritated scalp.

Derived from liquorice root, it is often used to help calm the scalp and support comfortable product use. It can complement other conditioning or scalp‑care ingredients.

People looking for invigorating or clarifying scalp-focused products.

It is sometimes included in formulations to create a soothing or energising sensation on the scalp. It can also contribute a light aromatic note.

Those using shampoos or washes that benefit from a richer, more stable texture.

It is a nonionic surfactant derived from glucose and is commonly used to improve viscosity in gentle cleansing products. It is well tolerated in most haircare formulas.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.