Micellar Prebiotic Precleanse 150ml

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those who prefer silky, lightweight formulas that don’t weigh down the hair.

It is often derived from renewable plant sources and is used to improve texture and spreadability in modern formulations. It can help enhance slip without the heaviness of traditional oils.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Those looking to add softness, shine or light nourishment without a heavy feel.

It is rich in fatty acids and can help smooth the hair cuticle. Often used in blends to support overall hair manageability.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those with dry, delicate or easily irritated scalps may appreciate its calming feel.

Oat extracts are commonly added to haircare for their gentle, comforting properties and compatibility with many formulations.

Those seeking extra nourishment, softness or scalp comfort.

It is naturally high in ricinoleic acid, which gives it a thick texture and strong conditioning feel. It is often blended with lighter oils for easier spreading and a less heavy finish.

Those who enjoy naturally derived citrus scents in their haircare.

As an essential oil, its scent profile comes from naturally occurring aromatic compounds. It is used at low levels to enhance the sensory experience of a formula.

Those who enjoy naturally derived woody fragrances in their hair products.

As a plant-derived essential oil, its aroma profile can vary slightly depending on harvest conditions.

Those seeking added softness, shine or frizz control, particularly in dry or coarse hair.

It is rich in fatty acids, which can support hair feel and manageability without heavy residue. Often used in both rinse-off and leave-in formulas.

Those who enjoy citrus-scented hair products or prefer plant-derived fragrance sources.

As an essential oil, it naturally contains components like limonene that contribute to its scent. Formulators may use it in small amounts to enhance sensory appeal.

Those interested in botanical ingredients or products aimed at maintaining a balanced, refreshed scalp.

Rosemary leaf extract is widely used in haircare for its traditional association with invigorating and clarifying properties. It can be included in both everyday and specialised scalp-focused formulas.

Those who enjoy natural essential oil fragrances or seek plant-derived scalp‑care ingredients.

It can also be included for its traditional soothing and balancing properties on the scalp. Essential oils are typically used in low concentrations to provide aroma and complementary benefits.

People looking for invigorating or clarifying scalp-focused products.

It is sometimes included in formulations to create a soothing or energising sensation on the scalp. It can also contribute a light aromatic note.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those using stylers, treatments or serums that rely on smooth, even application.

It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.

Those who prefer products with a rich, gel-like texture or improved spreadability.

It is widely used in gels, creams and styling products to help keep ingredients evenly dispersed. It can also support formula pH adjustment and enhance product feel.

Those seeking improved hydration, softness or smoother hair feel.

It is often used alongside other sugar-based moisturisers to support long‑lasting hydration. It is considered a gentle, conditioning ingredient suitable for most hair types.

Those with oily, congested or imbalance‑prone scalps.

It is an amino-acid derivative commonly used in scalp-care formulas for its gentle, supportive effect on the scalp barrier. It can also complement other soothing or clarifying ingredients in a routine.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

Those looking for products that disperse fragrance or oils evenly without feeling heavy.

It is commonly used in shampoos, conditioners and styling products to keep formulas stable and uniform. It also supports a smooth texture and even distribution of ingredients.

Those who prefer formulas that feel lightweight and spread easily.

It is commonly used as an emulsifier to stabilise creams and conditioners without adding heaviness. Its mild surfactant properties can also support product texture and rinseability.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

Those who enjoy richer, resinous fragrance profiles in their hair products.

Benzoin resin has a long history of use in perfumery for its comforting scent and its ability to help fragrances last longer in a formula.

Those interested in product longevity or consistency over time.

This ingredient is commonly used to maintain the quality of oils and other sensitive components in a formula. It supports overall shelf stability without affecting how the product feels on the hair.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.