Strong Hold Styling Paste 85g

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those wanting smooth, uniform haircare textures that apply easily.

It is commonly used in conditioners, creams, and styling products to keep formulas stable and consistent. It also assists with rinsing and overall product feel.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those with very dry, coarse or textured hair that benefits from richer conditioning.

Lanolin is derived from wool wax and is valued for its ability to boost softness and shine. It can feel rich, so it is typically used in small amounts in modern formulas.

Those who prefer styling or conditioning products with a richer, more structured feel.

It helps products maintain shape and consistency, particularly in waxes, balms and pomades. It can also support hold in styling formulas without feeling overly greasy.

Those with very dry, fragile or textured hair that benefits from strong moisture retention.

It is highly refined for cosmetic use and is valued for its ability to reduce moisture loss. Because it is heavy, it is usually used in small amounts or in targeted treatments.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those interested in how product pH affects hair and scalp feel may find its presence relevant.

It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.