Smoothing Shampoo 250ml

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

People looking for mild, low-foaming cleansers that are generally considered suitable for sensitive or dry hair types.

It is often used as an alternative to stronger surfactants to create a softer, more conditioning lather. It can also support formula stability and mildness in blended surfactant systems.

Those looking for a milder alternative to stronger cleansing agents.

Sulfolaurates are known for producing a soft, creamy lather and are often used in gentle or frequent-wash formulas. They can help balance effective cleansing with a comfortable feel on the hair and scalp.

Those looking for gentle cleansing or well‑blended lightweight formulas.

It is often used to support mild cleansing systems and to help oil‑based components mix evenly into water‑based products. Its high PEG number indicates strong solubility in water.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for products with effective cleansing or evenly dispersed ingredients.

It is commonly used at low levels to support texture and clarity in shampoos and styling products. Despite being a surfactant, it is often included for solubilising rather than strong cleansing.

People looking for reduced frizz, easier detangling or a smoother feel.

Polyquaterniums are widely used in shampoos and conditioners to provide a soft, conditioned finish without weighing the hair down. They can support cuticle alignment and enhance slip during styling.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

Those looking for improved manageability, reduced frizz and enhanced smoothness.

It works by coating the hair lightly to enhance slip and reduce static without leaving a heavy feel. Commonly used in both rinse-off and leave-in formulas.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Dry, coarse or damaged hair types seeking added softness and conditioning.

Shea oil is valued for its emollient properties and is often used to enhance smoothness and shine in haircare formulas.

People looking for gentle scalp-supporting or conditioning ingredients.

Fermented extracts are commonly used in haircare for their lightweight conditioning and soothing properties. They can complement other nourishing ingredients in both scalp and hair treatments.

Those looking for soothing or microbiome-friendly scalp care.

Ferments like this are commonly added to modern haircare to help maintain scalp comfort and support the skin’s natural barrier. They can complement both everyday and targeted scalp routines.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.