Blonde Zero Yellow Pure Silver Shampoo

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those who prefer richer lather or products that cleanse efficiently.

It is often used in small amounts to improve texture, foam and viscosity in cleansing formulas. Its use is regulated in many regions to ensure products meet safety standards.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People using colour-depositing shampoos, conditioners or masks may find it relevant.

It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.

People who use styling products that benefit from quick drying or a lightweight feel.

Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those interested in how a product’s pH affects hair or scalp feel.

It is commonly used in shampoos and cleansers to fine‑tune pH and support consistent texture. Its presence helps maintain product performance and stability.

People who like richer, creamier textures in shampoos and conditioners.

It is commonly used to enhance slip and add a silky feel to cleansing and conditioning formulas. It also helps stabilise the product texture.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.