Description

Eliminate unwanted yellow and brassy tones from blonde and grey hair with Hi Lift Blonde Zero Yellow Pure Silver Shampoo.

This vegan, sulphate- and paraben-free shampoo is supercharged with Kakadu and Native Plum extracts to extend, protect, and enhance the life of your colour.

A unique blend of naturally derived ingredients gently cleanses, hydrates, and strengthens hair.

Directions

How To Use Hi Lift Blonde Zero Yellow Pure Silver Shampoo

Apply to wet hair, lather and leave up to 5 minutes.
Rinse and repeat if desired.

For external use only. Use gloves as staining can occur. Keep away from eyes. If in contact with eyes, wash immediately with water. Consult a doctor irritation persists.

Ingredients

Hi Lift Blonde Zero Yellow Pure Silver Shampoo Ingredients

Water (Aqua), Sodium Cocyl Isethionate, Cocamidopropyl Betaine, Sodum Lauroyl Sarcosinate, Cocamide DEA, Polyaquaternium-7, Glycerine, CI 60730 (Acid Violet 43), Alcohol Denat, Terminalia Ferdinandiana Fruit Extract (Kakadu Plum), Podocarpus Elatus Fruit Extract (Illawarra Plum), Pleiogynium Timorense Fruit Extract (Burdekin Plum), Fragrance (Parfum), Sodium Hydroxymethylglycinate, Ammonium Chloride, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Ctric Acid.

Water (Aqua) Solvents

Solvent

Water acts as the main solvent that dissolves and distributes other ingredients in a formula.

May suit
Anyone using liquid haircare products, as water is a core component.

Worth knowing
It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.
Cocamidopropyl Betaine Cleansers / surfactants

Cleanser / foam booster

A milder co-surfactant that helps cleanse, boost foam and soften the feel of stronger cleansers.

May suit
Most hair types, including those wanting a gentler wash.

Worth knowing
Often paired with other surfactants to make a formula feel milder.
Cocamide DEA Cleansers / surfactants

Foaming and cleansing surfactant

Cocamide DEA helps boost foam and enhance the cleansing performance of shampoos and other lathering products.

May suit
Those who prefer richer lather or products that cleanse efficiently.

Worth knowing
It is often used in small amounts to improve texture, foam and viscosity in cleansing formulas. Its use is regulated in many regions to ensure products meet safety standards.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Acid Violet 43 Colourants

Colourant

A synthetic violet dye used to add colour or adjust tones in haircare products.

May suit
People using colour-depositing shampoos, conditioners or masks may find it relevant.

Worth knowing
It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.
Alcohol Denat. Solvents

Solvent

A fast-evaporating solvent that helps dissolve ingredients and improve product dry time.

May suit
People who use styling products that benefit from quick drying or a lightweight feel.

Worth knowing
Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.
Terminalia Ferdinandiana Fruit Extract Botanical extracts

Antioxidant botanical extract

A plant extract used for its antioxidant content and supportive conditioning benefits.

May suit
Those looking for plant-based ingredients that help support hair and scalp vitality.

Worth knowing
Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Ammonium Chloride pH adjusters

pH adjuster

Helps control a formula’s pH and can also influence product thickness.

May suit
Those interested in how a product’s pH affects hair or scalp feel.

Worth knowing
It is commonly used in shampoos and cleansers to fine‑tune pH and support consistent texture. Its presence helps maintain product performance and stability.
Glycol Stearate Conditioning agents

Emollient and pearlescing agent

It helps soften the hair and gives products a smooth, pearlescent appearance.

May suit
People who like richer, creamier textures in shampoos and conditioners.

Worth knowing
It is commonly used to enhance slip and add a silky feel to cleansing and conditioning formulas. It also helps stabilise the product texture.
Guar Hydroxypropyltrimonium Chloride Conditioning agents

Conditioning polymer

A conditioning polymer that helps smooth hair and improve slip.

May suit
Those looking for softer, easier-to-detangle hair.

Worth knowing
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.