Phytofuse Renew Maca Root Rich Day Cream 50ml

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

Those looking for mild cleansing or lightweight conditioning in shampoos, conditioners, and leave‑ins.

It is commonly paired with fatty alcohols to create stable, creamy formulations. It contributes to slip and spreadability without weighing hair down.

Those seeking added moisture or products aimed at improving hair softness and resilience.

Often sourced from the 'resurrection plant', it is valued for its ability to retain moisture under dry conditions. In formulas, it complements other hydrators and conditioning agents.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those seeking added softness, shine, or antioxidant-rich plant oils in their haircare.

It is rich in fatty acids and antioxidants, which can support a smoother, more manageable feel. Often used in premium or natural-focused formulations.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those looking to add softness, shine or a natural conditioning boost to dry or textured hair.

It is valued for its balance of fatty acids, which help support smooth, manageable hair. Often included in blends to enhance overall nourishment.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those who enjoy naturally derived floral fragrances in their haircare.

As a botanical essential oil, its scent profile can vary slightly from batch to batch. It is commonly used in both skincare and haircare for its pleasant aroma.

Those who enjoy naturally derived fragrance notes or prefer botanical essential oils.

Lavender oil is commonly used for its pleasant aroma and is often included in products aimed at creating a calming sensory experience. Like other essential oils, it is typically used in low concentrations.

Those who enjoy naturally derived aromatic ingredients in their routines.

It is a botanical essential oil that contributes fragrance and may offer a soothing aromatic profile. Its natural composition can vary slightly depending on growing conditions.

Those who enjoy naturally derived essential oil fragrances in their hair products.

Like many essential oils, it is often used in small amounts for its distinctive scent. It may contain naturally occurring fragrance components such as eugenol, which are listed separately when required.

Those who enjoy naturally derived scents in their haircare products.

Vetiver oil is steam‑distilled from the roots of the vetiver plant and is valued for its grounding, long‑lasting scent profile. It may also contribute light soothing or conditioning benefits in some formulations.

Those who enjoy naturally derived spice fragrances in their hair products.

It is a botanical essential oil whose composition can vary slightly depending on harvest and extraction conditions. Some people with sensitive scalps may prefer to patch test products containing essential oils.

Those who enjoy botanical fragrances in their hair products.

As an essential oil, it may also contribute light conditioning or soothing properties depending on the formulation. Its scent can vary in intensity based on the grade and extraction method.

Those looking for added softness, shine, or nourishment in dry or coarse hair.

It is commonly used as a lightweight conditioning oil in many haircare formulas. It can also support the spreadability of styling and treatment products.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those interested in formulas that use multifunctional ingredients for preservation and hair feel.

It is often used alongside other preservation systems to help maintain product quality. It also adds a soft, conditioned feel to hair without heaviness.

Those looking for soothing or microbiome-friendly scalp care.

Ferments like this are commonly added to modern haircare to help maintain scalp comfort and support the skin’s natural barrier. They can complement both everyday and targeted scalp routines.

Those looking for mild cleansing ingredients that are suitable for regular use.

It is derived from fatty acids and amino acids, making it a popular choice for gentle, well‑tolerated formulations. It can also support a smooth, stable product texture.

People who prefer products with a richer or more gel-like texture.

It is a polysaccharide widely used in cosmetics to keep formulas uniform and easy to apply. It works well alongside many other common ingredients.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for gentler preservative systems or products aimed at maintaining scalp comfort.

It is a salt of levulinic acid often used alongside other mild preservatives to help keep products stable. It is generally well tolerated in leave-on and rinse-off haircare.

Those interested in products that use plant-derived preservative systems.

It is commonly sourced from anise and is often used alongside other mild preservatives for broad-spectrum protection. It supports product stability without affecting typical haircare performance.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

Those who enjoy aromatic, clove-like fragrance profiles or who are reviewing products for fragrance allergens.

It is one of the fragrance allergens that must be listed separately on labels when present above certain thresholds. Its presence does not indicate product quality, but may help people who monitor their fragrance exposure.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.