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Turn straight, lifeless strands into long-lasting, sculpted curls with control.
Reshapes hair structure for durable curls or waves.
Even, liquid formula saturates hair for consistent results.
Designed for use on normal, non-sensitised hair types.
Description
Innovative Haircare Perm 1 is a professional perm solution for creating lasting, defined curls or waves. Formulated to reshape the internal bonds of the hair, it allows you to transform straight or limp hair into bouncy, textured styles.
The lotion works with perm rods to set your chosen curl pattern, leaving hair with movement and body. The liquid texture saturates the hair evenly, ensuring consistent results from roots to ends. Ideal for normal, natural hair that has not been heavily coloured or chemically sensitised. Use during an in-salon style service or by experienced home users who carefully follow instructions. Hair feels reshaped with a firmer, more voluminous finish that holds its style day after day.
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Directions
How To Use Innovative Perm 1
Shampoo hair lightly and gently towel-dry to remove excess moisture.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl AlcoholConditioning agents
Fatty alcohol conditioner
A fatty alcohol that helps soften hair and improve the texture of formulations.
May suit
People looking for smoother, more manageable hair or richer, creamier product textures.
Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Ammonium HydroxidepH adjusters
pH adjuster
Helps adjust and maintain the desired pH level of a formula.
May suit
People using hair colour or chemical processing products where precise pH control is important.
Worth knowing
It is often used in small amounts to support product stability or to activate certain hair colour technologies. In finished products, its concentration is formulated to be appropriate for its intended function.
Glyceryl StearateThickeners and stabilisers
Emulsifier and texture enhancer
Helps blend oil and water and gives haircare formulas a smooth, creamy texture.
May suit
Those who like richer conditioners or masks that feel smooth and spread easily.
Worth knowing
It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.
Helps blend oils and fragrance into water-based formulas for even texture and performance.
May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.
Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Propylene GlycolHumectants
Humectant
Helps hold moisture and carry other ingredients through the formula.
May suit
Most hair types as part of a moisturising formula.
Worth knowing
A widely used humectant and carrier ingredient.
Ceteth-20Cleansers / surfactants
Emulsifier / solubiliser
Helps blend oil‑ and water‑based ingredients to keep a formula smooth and uniform.
May suit
Those interested in stable, creamy conditioners and styling products.
Worth knowing
It is a non‑ionic surfactant commonly used to support texture and consistency in haircare formulas. It can also assist with light cleansing or dispersion of other ingredients.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Disodium EDTAChelating agents
Chelating agent
Binds to minerals from hard water so the product works consistently and stays stable.
May suit
All products, especially in hard-water areas.
Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Sodium Lauryl SulfateCleansers / surfactants
Cleanser
A cleansing surfactant that removes oil and build-up from the hair and scalp.
May suit
Oily scalps and routines that need a strong, clarifying wash.
Worth knowing
Can be more cleansing than gentler surfactants. Many people use it happily, while others prefer milder options for everyday washing.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
Sodium ChlorideThickeners and stabilisers
Viscosity adjuster
Sodium Chloride is used to adjust the thickness of shampoos and other cleansing formulas.
May suit
Those interested in how a product’s texture and lather are achieved.
Worth knowing
It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.
Sodium HydroxidepH adjusters
pH adjuster
Helps control and stabilise the pH of haircare formulations.
May suit
Those interested in how product pH affects scalp comfort or hair cuticle behaviour.
Worth knowing
It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.
MethylparabenPreservatives
Preservative
Helps protect haircare products by preventing microbial spoilage.
May suit
Anyone who wants products to stay fresh and stable over time.
Worth knowing
Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.
PropylparabenPreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone using products that benefit from a long, reliable shelf life.
Worth knowing
Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.
