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Big hair, zero crunch – build bold volume that still feels touchably soft.
Lifts roots for fuller-looking styles that last all day.
Gel-wax hybrid gives control without stiffness or sticky residue.
Light, flexible hold lets hair move naturally while staying defined.
Description
Innovative Haircare Volumising Hair Gel Wax is a hybrid styler that adds lift, hold, and definition. It delivers the control of a wax with the airy lightness of a volumising gel.
The creamy gel-wax texture spreads easily through damp or dry hair, gripping the roots to build height while separating strands for flexible, touchable shape. Once set, it leaves a soft, natural-looking finish with subtle shine and no stiff, crunchy feel. Ideal for fine to medium hair that needs extra body, or short styles that require controlled structure without heaviness. Use in the morning for all-day style, or before a night out to refresh flat, lifeless hair. Expect fuller-looking hair that feels light, stays in place, and still moves naturally.
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Directions
How To Use Innovative Volumising Hair Gel Wax
Work a small amount between your palms to warm and emulsify.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
Alcohol Denat.Solvents
Solvent
A fast-evaporating solvent that helps dissolve ingredients and improve product dry time.
May suit
People who use styling products that benefit from quick drying or a lightweight feel.
Worth knowing
Its quick evaporation can help reduce residue and support a clean finish in styling formulas. Some may notice it can feel slightly drying in leave-in products depending on hair type.
VP/VA CopolymerThickeners and stabilisers
Film-forming styling polymer
A film-forming polymer that helps provide hold, texture and style retention.
May suit
People looking for longer-lasting hold or improved definition in styling products.
Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Acrylates CopolymerThickeners and stabilisers
Film-forming polymer
Acrylates Copolymer helps form a lightweight film that supports hold, texture and product stability.
May suit
People looking for enhanced styling hold or frizz control.
Worth knowing
It is widely used in styling products to help shape and set the hair without feeling heavy. It also contributes to product consistency and spreadability.
Helps blend oils and fragrance into water-based formulas for even texture and performance.
May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.
Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
PVPThickeners and stabilisers
Film-forming polymer
PVP is a film-forming ingredient that helps provide hold and structure in styling products.
May suit
Anyone looking for longer-lasting hold, enhanced definition or improved style memory.
Worth knowing
It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
Propylene GlycolHumectants
Humectant
Helps hold moisture and carry other ingredients through the formula.
May suit
Most hair types as part of a moisturising formula.
Worth knowing
A widely used humectant and carrier ingredient.
CarbomerThickeners and stabilisers
Thickener and stabiliser
Carbomer helps thicken and stabilise gels, creams and styling formulas.
May suit
Anyone who prefers smooth, consistent textures in styling or leave-in products.
Worth knowing
It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.
Aminomethyl PropanolpH adjusters
pH adjuster
Helps adjust and stabilise the pH of haircare formulations.
May suit
Those interested in how product pH affects hair and scalp feel may find its presence relevant.
Worth knowing
It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.
Polyquaternium-11Conditioning agents
Film-forming conditioner
A film-forming polymer that helps smooth, condition and lightly hold the hair.
May suit
People looking for improved manageability, frizz control or soft styling hold.
Worth knowing
It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.
Polyquaternium-4Conditioning agents
Film-forming conditioner
A conditioning polymer that forms a light film on the hair to enhance smoothness, shine and manageability.
May suit
People looking for improved slip, reduced frizz or better hold in styling products.
Worth knowing
It is often used in styling formulas because it helps provide flexible hold and humidity resistance. It rinses out easily and is compatible with many other haircare ingredients.
Ceteareth-20Cleansers / surfactants
Emulsifier and surfactant
Helps blend oil- and water-based ingredients to create a smooth, stable formula.
May suit
Those who prefer products with a creamy, uniform texture.
Worth knowing
It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.
Ceteareth-25Cleansers / surfactants
Emulsifier and surfactant
Helps blend oil- and water-based ingredients and supports product spreadability.
May suit
Those wanting smooth, uniform haircare textures that apply easily.
Worth knowing
It is commonly used in conditioners, creams, and styling products to keep formulas stable and consistent. It also assists with rinsing and overall product feel.
PEG-7 Glyceryl CocoateCleansers / surfactants
Mild surfactant and emollient
A gentle, non-ionic surfactant that also adds light softness and slip to hair.
May suit
Those looking for mild cleansing with a smoother, less stripped feel.
Worth knowing
It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
EthylhexylglycerinPreservatives
Preservative booster
Helps support the preservation system and can provide mild skin-conditioning benefits.
May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.
Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Disodium EDTAChelating agents
Chelating agent
Binds to minerals from hard water so the product works consistently and stays stable.
May suit
All products, especially in hard-water areas.
Worth knowing
Used in tiny amounts to keep formulas performing reliably.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
LinaloolFragrance ingredients
Fragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Hexyl CinnamalFragrance ingredients
Fragrance component
A fragrance ingredient used to give products a light, floral scent.
May suit
Those who enjoy subtly scented haircare products.
Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
CitronellolFragrance ingredients
Fragrance component
A fragrance component with a soft floral, rose-like character.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.