Joico Color Intensity - Semi-Permanent 118ml

Why You’ll love it

Swap fading tones for fearless colour that looks rich, glossy, and alive.

Highly pigmented shades that grip to pre-lightened strands.

Creamy, non-drip texture makes sectioning and application feel controlled.

Leaves hair feeling soft, smooth, and light, not coated or stiff.

Description

Joico Color Intensity Semi-Permanent 118ml is a bold colour cream that delivers vivid, lasting shine.

This rich, creamy formula deposits highly pigmented colour directly onto pre-lightened or natural hair, wrapping each strand in intense tone. It works without developer, so you simply apply, process, and rinse for instant transformation.

The texture feels silky and smooth, spreading easily from roots to ends without dripping. Hair feels soft and conditioned after rinsing, with a glossy, reflective finish that catches the light.

Perfect for anyone who loves creative colour, peekaboo panels, or refreshing faded lengths between salon visits. Use when you want to switch up your look, add depth, or boost existing shade, and enjoy colour that looks expressive, playful, and full of life.

Directions

How To Use Joico Color Intensity - Semi-Permanent 118ml

Perform a patch and strand test 48 hours before use.
Shampoo hair, then towel-dry until slightly damp.
Comb through to remove tangles and section the hair.
Apply colour generously from roots to ends, wearing gloves.
Work product through evenly to fully saturate each section.
Leave on for 20–30 minutes, or as advised by your stylist.
Rinse with cool water until it runs clear; do not shampoo.
Style as usual and avoid very hot water to help colour last.

Ingredients

Joico Color Intensity - Semi-Permanent 118ml Ingredients

Key ingredients typically include: Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Hydrolysed Keratin, Hydrolysed Keratin PG-Propyl Methylsilanediol, Aminopropyl Dimethicone, Propylene Glycol, Parfum/Fragrance, and direct colour pigments (vary by shade). Please check the specific shade packaging for the full INCI ingredient list.

Note: Please refer to bottle for full ingredients.

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Reviews

Reviews: Joico Color Intensity - Semi-Permanent 118ml

4.9 (35)

Most Helpful Review

I have grey hair, a lot of white mixed in there. I purchased the rose thinking it would give my hair a nice soft pink tone. I followed the directions, I did leave it on an extra 10 minutes, I rinsed it out - there was no actual trace of colour in my hair what so ever - very disappointed.
Written by Jenny Johnson On 05/03/2023
9 people found this helpful

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