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Joico LumiShine Liquid Demi-Permanent Colour
"Love the color this demi gives. Easy to use at home and it lasts a good amount of time. I’ve saved money doing my hair myself." - Hilary
Joico

LumiShine Liquid Demi-Permanent Colour

4.3 (3)
$19.96
or 4 payments of with
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In Stock
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Arrives Mon, Nov 16th - Sat, Nov 21stChange postcode

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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"Love the color this demi gives. Easy to use at home and it lasts a good amount of time. I’ve saved money doing my hair myself." - Hilary
Why you’ll love it
Colour Care High Shine
  • Ammonia-free, gentle formula
  • Delivers up to 2X the shine
  • Ideal viscosity for drip-free application
  • Predictable, consistent colour results
Ideal for
Coloured hair
Benefits
Strengthens Protects colour
Description

Joico LumiShine Liquid Demi-Permanent Colour is an ammonia-free hair dye that enhances hair's shine and strength while providing rich, long-lasting colour.

This gentle, deposit-only formula is designed to deliver predictable and consistent results. It replenishes and restrengthens hair, sealing in moisture, softness, and shine for up to 30 shampoos. The pH-balanced formula ensures a gentle colouring process, making it ideal for those seeking to refresh their hair colour without the commitment of permanent dye.

*This product must be mixed with Lumishine 5 vol developer

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Directions

How To Use Joico LumiShine Liquid Demi-Permanent Colour

Note: We recommend performing a strand test before using this colour for the first time, or when trying a different shade, as results can vary depending on your hair.

  • Mix equal parts of LumiShine Liquid Demi-Permanent Colour and 5 Volume LumiShine Developer.
  • Pour the developer into an applicator bottle, add the colour, and shake thoroughly to mix.
  • Apply the mixture evenly to dry or towel-dried hair.
  • Process for 5 to 35 minutes at room temperature, depending on the desired result.
  • Rinse thoroughly until the water runs clear, then shampoo and condition as needed.
Ingredients

Joico LumiShine Liquid Demi-Permanent Colour Ingredients

Key Ingredients:

  • ArgiPlex Technology: A blend that includes Arginine, an amino acid crucial to hair's strength, which helps to protect hair and reduce breakage during the colouring process.
Questions and Answers

Questions and Answers

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Reviews

Customer reviews

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4.3out of 5
3 ratings · 3 reviews
67% rated 4 stars or higher
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Customers say

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Most helpful review
Lori
Verified purchase
Purchased: 8NA - Natural Ash Blonde
3 Jun 2026
Love it! The colour is perfect, it covers my greys, and my hair is super soft and shiny. I’ll definitely be using this exclusively from now on.

Reviewers can enter our monthly $50 draw, whatever their rating.

Hilary
Verified purchase
Purchased: 4NWB - Natural Warm Beige Medium Brown
11 Mar 2026
Love the color this demi gives. Easy to use at home and it lasts a good amount of time. I’ve saved money doing my hair myself.
Latoya
Verified purchase
Purchased: 8NA - Natural Ash Blonde
Texture: Straight

Not for me

12 Nov 2026
It was okay. Was expecting shinier and glossier hair. Poor grey coverage on less than 10% grey. Not damaging. Colour was a bit greenish on blonde highlighted hair.
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