Why You’ll love it

Ammonia-free, gentle formula

Delivers up to 2X the shine

Ideal viscosity for drip-free application

Predictable, consistent colour results

Description

Joico LumiShine Liquid Demi-Permanent Colour is an ammonia-free hair dye that enhances hair's shine and strength while providing rich, long-lasting colour.

This gentle, deposit-only formula is designed to deliver predictable and consistent results. It replenishes and restrengthens hair, sealing in moisture, softness, and shine for up to 30 shampoos. The pH-balanced formula ensures a gentle colouring process, making it ideal for those seeking to refresh their hair colour without the commitment of permanent dye.

*This product must be mixed with Lumishine 5 vol developer

Directions

How To Use Joico LumiShine Liquid Demi-Permanent Colour

Mix equal parts of LumiShine Liquid Demi-Permanent Colour and 5 Volume LumiShine Developer.
Pour the developer into an applicator bottle, add the colour, and shake thoroughly to mix.
Apply the mixture evenly to dry or towel-dried hair.
Process for 5 to 35 minutes at room temperature, depending on the desired result.
Rinse thoroughly until the water runs clear, then shampoo and condition as needed.

Ingredients

Joico LumiShine Liquid Demi-Permanent Colour Ingredients

Key Ingredients:

ArgiPlex Technology: A blend that includes Arginine, an amino acid crucial to hair's strength, which helps to protect hair and reduce breakage during the colouring process.

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Reviews

Reviews: Joico LumiShine Liquid Demi-Permanent Colour

5 (2)

Most Helpful Review

Love it! The colour is perfect, it covers my greys, and my hair is super soft and shiny. I’ll definitely be using this exclusively from now on.
Written by Lori On 03/06/2026
3 people found this helpful

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