Moisture Recovery Shampoo

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Those looking for a mild cleansing option that supports a gentle shampoo feel.

It is often used to provide a balanced cleanse without leaving hair feeling stripped. Its texture and lather profile make it popular in modern, gentle shampoo formulas.

Those who prefer shampoos with a richer, creamier foam.

It is made from fatty acids derived from coconut oil and monoethanolamine and is commonly used to stabilise foam and improve texture. It can also help thicken surfactant-based formulas.

Those with dry or dehydrated hair types looking for extra moisture retention.

It is a sugar-derived ingredient often used alongside other moisturisers to improve hair softness and manageability. It can also support product texture and stability.

Damaged, chemically treated or fragile hair wanting reinforcement.

Protein routines suit some hair well, while very protein-sensitive hair may prefer balance with moisture.

Those looking to improve softness, manageability or the feel of damaged or chemically treated hair.

This modified keratin is designed to bind more effectively to the hair surface than standard proteins, offering targeted conditioning benefits. It is commonly used in strengthening and smoothing formulas.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Those looking for lightweight smoothing or added slip without heavy conditioning agents.

It is derived from algae and is commonly used to stabilise textures in haircare. Its film-forming properties can support softness and manageability.

Those interested in products featuring mineral-rich or marine-inspired formulations.

Maris Aqua functions similarly to purified water but may contain trace minerals depending on the source. It mainly serves as a vehicle for other ingredients in a formula.

Those looking for gentle botanical ingredients that may help condition the scalp or support hair strength.

It is often included for its antioxidant and conditioning properties. As a natural extract, its exact benefits can vary depending on formulation.

People looking for mild cleansers, including those with easily weighed-down or sensitive scalps.

It is commonly paired with other surfactants to improve foam quality and boost mildness in shampoos and scalp-focused products.

Those looking for added slip, reduced frizz, or easier detangling.

It forms a lightweight conditioning layer that enhances shine without heavy build-up for most hair types. It is commonly used in both rinse-off and leave-in formulas.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Useful for those using products that need clear, stable blends such as serums, sprays or lightweight conditioners.

It is commonly used in haircare as a mild solubiliser to evenly disperse fragrance or lightweight oils. Its gentle action makes it suitable for leave‑in and rinse‑off formulas.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

People looking for smoother-feeling hair or products with a silky, non-greasy finish.

It is often used to enhance slip and spreadability in formulations. It can also support a softer, conditioned feel without heaviness.

Those looking for gentle, low-foaming cleansing or products that blend oils into water-based formulas.

It is commonly used to help create stable, uniform formulations and to boost the spreadability of products. Non-ionic surfactants like this are typically mild compared to stronger cleansing agents.

Anyone who prefers products with a richer, creamier feel or improved spreadability.

It is often used in conditioners and styling products to enhance texture and keep formulas stable over time. It also helps emulsify oil and water components for an even finish.

Those looking for mild cleansing or well-blended formulations that incorporate oils.

It is commonly used to improve formula clarity and texture in both cleansing and treatment products. Its mild nature makes it suitable for a wide range of hair types.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those wanting products that stay fresh and stable over time.

It works by slowly releasing small amounts of formaldehyde to keep products shelf‑stable, a method widely used in cosmetic preservation. Some people with sensitivities to formaldehyde-releasing preservatives may prefer to check product labels.

Anyone who wants products to stay fresh and stable over time.

Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People using colour-depositing shampoos, conditioners or masks may find it relevant.

It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.