Radiant Colour Shampoo 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those who prefer a deep‑cleaning or clarifying effect, especially in shampoos.

It is often used in clarifying formulas because it creates a rich lather and provides an effective cleanse. Its intensity can feel more cleansing than milder surfactants, depending on hair type and formulation.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

People who like richer, creamier textures in shampoos and conditioners.

It is commonly used to enhance slip and add a silky feel to cleansing and conditioning formulas. It also helps stabilise the product texture.

People looking for botanical extracts that may support hair strength and general scalp care.

Isoflavone-rich extracts are commonly included to complement conditioning agents and help protect the hair from everyday environmental stressors. They are typically used in small amounts within complex formulations.

People looking for formulas that help improve hair feel, resilience or overall hair health.

It is often used in haircare as part of strengthening or supportive complexes due to its sulphur-containing structure. It can complement other conditioning agents in a formulation.

Those seeking gentle, lipid‑rich conditioning or scalp‑care formulas.

Glycosphingolipids are naturally occurring lipids that can help support the hair and scalp’s barrier function. They are typically used in premium or restorative formulations.

Those wanting products that feel lightweight and rinse easily while still distributing oils evenly.

It is a plant‑derived emulsifier commonly used to keep formulas stable and smooth. It can also improve how well conditioning or oil-based ingredients disperse through the hair.

Those looking for gentle cleansing or well‑stabilised lightweight formulations.

It is commonly used in modern formulations for its ability to create stable emulsions without contributing to a heavy feel. Its mildness makes it suitable for frequent‑use haircare products.

Those looking for smooth, consistent formulations that spread easily through the hair.

It is a sorbitan ester commonly used to support product stability in creams, conditioners and styling products. It works well alongside other emulsifiers to improve texture.

Those looking for gentle botanical ingredients that support scalp comfort and overall hair conditioning.

It is commonly included alongside other plant extracts to enhance the nurturing profile of a formula. Its benefits depend on the concentration and overall product formulation.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who like botanical ingredients that offer light conditioning and antioxidant properties.

Often known as quandong extract, it is valued for its naturally occurring antioxidants and supportive nutrients. It is generally included to complement a formula rather than act as a primary active.

Those looking for plant-based ingredients that support scalp and hair conditioning.

Botanical extracts like this are often included to provide supportive nutrients and natural antioxidants. Their specific effects can vary depending on concentration and formulation.

Those looking for botanical ingredients in their haircare.

Botanical extracts like this can provide additional conditioning or soothing benefits depending on their natural composition. Their exact effect varies with formulation and concentration.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those seeking added hydration without heaviness, including dry or coarse hair types.

It is derived from glucose and is commonly used for its gentle, non-sticky hydration profile. It can also help improve the feel and spreadability of formulations.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.

It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.