Softly Nourish Shampoo & Conditioner Duo (2 x 300ml)

Those who prefer a deep‑cleaning or clarifying effect, especially in shampoos.

It is often used in clarifying formulas because it creates a rich lather and provides an effective cleanse. Its intensity can feel more cleansing than milder surfactants, depending on hair type and formulation.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

People who like richer, creamier textures in shampoos and conditioners.

It is commonly used to enhance slip and add a silky feel to cleansing and conditioning formulas. It also helps stabilise the product texture.

Those looking for gentle botanical ingredients that support scalp comfort and overall hair conditioning.

It is commonly included alongside other plant extracts to enhance the nurturing profile of a formula. Its benefits depend on the concentration and overall product formulation.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who like botanical ingredients that offer light conditioning and antioxidant properties.

Often known as quandong extract, it is valued for its naturally occurring antioxidants and supportive nutrients. It is generally included to complement a formula rather than act as a primary active.

Those looking for plant-based ingredients that support scalp and hair conditioning.

Botanical extracts like this are often included to provide supportive nutrients and natural antioxidants. Their specific effects can vary depending on concentration and formulation.

Those looking for botanical ingredients in their haircare.

Botanical extracts like this can provide additional conditioning or soothing benefits depending on their natural composition. Their exact effect varies with formulation and concentration.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those seeking added hydration without heaviness, including dry or coarse hair types.

It is derived from glucose and is commonly used for its gentle, non-sticky hydration profile. It can also help improve the feel and spreadability of formulations.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Those looking for smoother-feeling hair or products that apply and spread easily.

It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

Those who use products that need to stay evenly mixed or prefer gentle cleansing action.

It is commonly used to solubilise fragrance or lightweight oils in haircare formulas. Its presence helps products remain stable and smooth in texture.

Those using products where lightweight emulsification or clear solutions are desired.

It is commonly used in shampoos, conditioners and styling products to aid product consistency and performance. As a nonionic surfactant, it is generally mild and versatile in formulations.

Those wanting softness and frizz control without a heavy oil finish.

It is a medium-chain triglyceride that absorbs quickly and is often used to improve product texture and slip.

Those seeking added hydration without heaviness, including dry or coarse hair types.

It is derived from glucose and is commonly used for its gentle, non-sticky hydration profile. It can also help improve the feel and spreadability of formulations.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

People looking to support hair strength, smoothness or light-volume effects.

It can help improve the feel of damaged or fine hair without the weight of some heavier proteins.

Those looking for gentle botanical ingredients that support scalp comfort and overall hair conditioning.

It is commonly included alongside other plant extracts to enhance the nurturing profile of a formula. Its benefits depend on the concentration and overall product formulation.

Those looking for plant-based ingredients that help support hair and scalp vitality.

Kakadu plum is known for its naturally high vitamin C content, which can help support overall hair and scalp care formulations. It is commonly included in modern botanical or antioxidant-focused products.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those who like botanical ingredients that offer light conditioning and antioxidant properties.

Often known as quandong extract, it is valued for its naturally occurring antioxidants and supportive nutrients. It is generally included to complement a formula rather than act as a primary active.

Those looking for plant-based ingredients that support scalp and hair conditioning.

Botanical extracts like this are often included to provide supportive nutrients and natural antioxidants. Their specific effects can vary depending on concentration and formulation.

Those looking for botanical ingredients in their haircare.

Botanical extracts like this can provide additional conditioning or soothing benefits depending on their natural composition. Their exact effect varies with formulation and concentration.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

People looking to maintain colour-treated hair or reduce UV impact on hair and scalp.

It is often used to help stabilise formulas that may be exposed to sunlight. Its presence can support the longevity of colour care products.