Actyva Colore Brillante Anti-Yellow Booster

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those looking for improved slip, reduced frizz, and easier detangling, especially in dry or textured hair.

It is often used as a milder alternative to some traditional conditioning amines and works well in both rinse-off and leave-in formulas. It is commonly paired with fatty acids to enhance conditioning performance.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Anyone who prefers products with a smooth, consistent texture that spread easily through the hair.

It helps improve the feel and stability of creams, conditioners and styling products. It is commonly used because it works well in both rinse-off and leave-in formulas.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Those who prefer creamy, stable formulations that offer light conditioning.

It is a self-emulsifying form of glyceryl stearate, commonly used to create uniform textures in creams and conditioners. It can also contribute mild softness to the hair fibre.

Those looking to add smoothness, shine, or softness to dry or textured hair.

It is rich in fatty acids that help support hair feel and manageability. It is commonly used in both rinse-off and leave-in products for added nourishment.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those looking for formulas that help maintain hair resilience or support overall conditioning.

Amino acids like lysine are often included in haircare to complement protein-based or strengthening formulations. They can contribute to a smoother, more conditioned feel.

Those looking for scalp-balancing benefits, including people with oilier scalps or scalp congestion.

It is valued for helping to maintain scalp comfort while also supporting hydration thanks to the PCA portion. Often used in both skincare and haircare for its balancing properties.

Those looking for formulas that help improve hair manageability or support lightly replenishing treatments.

Amino acids like proline are often included in small amounts to complement conditioning systems and support the hair’s natural protein structure.

Those looking for gentle botanical ingredients that support scalp comfort and overall hair condition.

Helichrysum is known for its calming and antioxidant properties, which can complement both scalp care and conditioning formulas. Its inclusion varies between soothing, protective and sensorial roles depending on the formulation.

Those with weakened, chemically treated or breakage-prone hair.

It works by supporting the internal structure of the hair fibre, complementing other conditioning or repair-focused ingredients.

Often used alongside Hydroxypropyl Gluconate as part of a dual-action system aimed at reinforcing hair from within.

Those looking for improved manageability, slip and a softer feel.

It is often used in modern formulas to enhance conditioning without adding heaviness. It can also support moisture retention in the hair.

Those looking for improved manageability, reduced frizz and enhanced smoothness.

It works by coating the hair lightly to enhance slip and reduce static without leaving a heavy feel. Commonly used in both rinse-off and leave-in formulas.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in balanced, salon-grade formulations that rely on controlled pH.

As an alpha hydroxy acid, it is primarily used in haircare for its ability to fine‑tune pH rather than for exfoliation. It supports product consistency and ensures other ingredients work as intended.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Those who prefer products using widely accepted preservative systems.

It is commonly used in both cosmetic and food products due to its effectiveness in maintaining formula stability. It is typically used at low levels and works well alongside other preservation ingredients.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People using colour-depositing shampoos, conditioners or masks may find it relevant.

It is commonly used in purple and violet toning formulas to help reduce the appearance of brassy or yellow tones in lightened hair. It is present in very small amounts to achieve precise colour effects.