High Shine Tinted Gloss 237ml

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

People with weak, damaged, brittle or chemically treated hair.

Hydrolysed keratin is broken down into smaller fragments so it can more easily interact with the hair fibre. It is commonly used to support feel, manageability and overall hair condition.

Those looking to support softness, shine, or improve the feel of damaged or dry hair.

Silk proteins can temporarily coat the hair, helping it feel smoother and more manageable. They are commonly used alongside other conditioning and moisturising ingredients.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

People looking for improved slip, reduced static and easier detangling, especially in dry or textured hair.

It is commonly used in conditioners because it bonds to the hair surface and provides long‑lasting conditioning benefits. It is often chosen for richer, creamy formulas.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

People using semi-permanent or temporary hair colour products.

It is commonly used in toners and semi-permanent dyes to achieve vibrant red or warm tones. Its intensity can vary depending on the formula and hair condition.

Those using permanent or semi-permanent hair dyes seeking specific brown shades or tonal depth.

It is commonly used in professional and at-home colouring systems to achieve consistent results. Its performance can vary depending on the formula and hair condition.

People using semi-permanent or demi-permanent colour products that require bright or warm yellow hues.

It is commonly used in professional hair colour formulations to help achieve specific shade results. These dyes are typically used in small amounts and are selected for stability and predictable performance.

People using oxidative or direct hair dyes who want specific blue or cool-toned results.

It is commonly used in professional and consumer hair-colouring formulas to provide stable, predictable colour results. Its performance depends on the overall dye system and hair condition.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.