Sensitive Shampoo 250ml

People looking for mild cleansing or products formulated for regular use.

It is often paired with other surfactants to balance cleansing with a conditioned feel. Its amphoteric nature helps reduce the overall harshness of cleansing systems.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

Those who prefer a deep‑cleaning or clarifying effect, especially in shampoos.

It is often used in clarifying formulas because it creates a rich lather and provides an effective cleanse. Its intensity can feel more cleansing than milder surfactants, depending on hair type and formulation.

Those looking for softer, smoother-feeling hair or gentle hydration.

Betaine is a naturally occurring molecule often used to improve hair feel and support moisture retention. It can also help enhance the overall mildness of cleansing formulas.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those using hard water or products prone to mineral build‑up may appreciate its inclusion.

It is often used as a readily biodegradable alternative to traditional chelating agents. By managing metal ions, it can help formulas stay consistent over time.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

People looking for gentle scalp-supporting or conditioning ingredients.

Fermented extracts are commonly used in haircare for their lightweight conditioning and soothing properties. They can complement other nourishing ingredients in both scalp and hair treatments.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for soothing or microbiome-friendly scalp care.

Ferments like this are commonly added to modern haircare to help maintain scalp comfort and support the skin’s natural barrier. They can complement both everyday and targeted scalp routines.

All products that need a preservative system.

Often paired with other preservatives for broad protection.