Claytime 100ml

Those with very dry, fragile or textured hair that benefits from strong moisture retention.

It is highly refined for cosmetic use and is valued for its ability to reduce moisture loss. Because it is heavy, it is usually used in small amounts or in targeted treatments.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those looking for styling products with flexible hold or a smoother application.

It offers similar texture benefits to natural beeswax but with consistent performance and vegan suitability. It is widely used in balms, pomades and creams to improve stability and glide.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

People who prefer hair or scalp products with a lighter, less greasy feel.

It is commonly used to enhance spreadability and reduce shine in formulations. In haircare, it can also help dry shampoos perform more effectively.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those who enjoy warm, woody fragrance notes in their haircare products.

It is commonly used in fine fragrance and personal care to provide long-lasting scent character. Its presence affects fragrance only, not hair performance.

Those who enjoy aromatic or anise-style fragrance profiles.

It is a common naturally occurring aromatic compound found in essential oils such as anise and fennel. In haircare, it is used for scent rather than performance.

Those who enjoy fragranced hair products or prefer botanical-style scent profiles.

It is naturally found in several essential oils and is commonly used in perfumery. Only very small amounts are typically used in haircare products.

Those who enjoy naturally inspired, aromatic formulas.

It is a naturally occurring component of several essential oils and is often used to create balanced, pleasant scents in formulations. Its presence does not affect the performance of the product on the hair.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

Those who enjoy refined, long-lasting fragrance notes in their hair products.

Iso E Super is widely used in fine fragrance and haircare for its smooth, modern scent profile. It blends well with many other aroma materials and is known for its subtle diffusion.