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Keune Stay Putt is a creamy, moldable mud designed for flexible styling with a matte finish. Enriched with shea butter, it offers a soft-touch feel while moisturising the hair. Ideal for creating remoldable hairstyles, it provides medium hold suitable for all hair types, especially short to medium lengths. The So Pure fragrance complements its flexible hold and matte finish.
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Directions
How To Use Keune Stay Putt
Warm a small amount in the palms of your hands for 5-6 seconds.
The water base that carries and dissolves the other ingredients in most products.
May suit
All hair and skin types.
Worth knowing
Almost always the first ingredient listed in water-based products.
KaolinThickeners and stabilisers
Absorbent mineral clay
Kaolin is a fine white clay used to absorb excess oil and provide gentle cleansing or texture in haircare products.
May suit
Those with oily scalps or those using styling products that benefit from a matte, volumising effect.
Worth knowing
Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.
Cetearyl AlcoholConditioning agents
Fatty alcohol conditioner
A fatty alcohol that helps soften hair and improve the texture of formulations.
May suit
People looking for smoother, more manageable hair or richer, creamier product textures.
Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Ricinus Communis (Castor) Seed OilOils and butters
Nourishing plant oil
A rich plant oil used to condition and soften the hair and scalp.
May suit
Those seeking extra nourishment, softness or scalp comfort.
Worth knowing
It is naturally high in ricinoleic acid, which gives it a thick texture and strong conditioning feel. It is often blended with lighter oils for easier spreading and a less heavy finish.
Euphorbia Cerifera (Candelilla) WaxThickeners and stabilisers
Plant-derived thickener and film-former
Helps thicken formulations and provide light structure and hold.
May suit
Those looking for plant-derived waxes that add light control and smoothness to styling products.
Worth knowing
It creates a thin, flexible film on the hair that can enhance smoothness and shine. Often used as a vegan alternative to beeswax.
OctyldodecanolConditioning agents
Emollient / conditioning agent
Octyldodecanol is a lightweight emollient that helps smooth and soften hair while improving product texture.
May suit
Those looking for added slip and softness, or products that spread easily without heaviness.
Worth knowing
It is a long‑chain fatty alcohol commonly used to enhance conditioning and provide a silky application feel. It is well tolerated by most hair and scalp types.
Butyrospermum Parkii ButterOils and butters
Conditioning butter
A rich butter that softens and conditions, adding slip to dry or coarse hair.
May suit
Dry, coarse, curly or thick hair wanting extra softness.
Worth knowing
Rich and nourishing, so amounts can be adjusted to hair type.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Ceteareth-20Cleansers / surfactants
Emulsifier and surfactant
Helps blend oil- and water-based ingredients to create a smooth, stable formula.
May suit
Those who prefer products with a creamy, uniform texture.
Worth knowing
It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.
PVPThickeners and stabilisers
Film-forming polymer
PVP is a film-forming ingredient that helps provide hold and structure in styling products.
May suit
Anyone looking for longer-lasting hold, enhanced definition or improved style memory.
Worth knowing
It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.
MaltodextrinHumectants
Humectant and film-former
Helps attract moisture and form a light film that can support hair smoothness and styling.
May suit
People seeking lightweight hydration or improved hold in styling products.
Worth knowing
It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.
MaltodextrinHumectants
Humectant and film-former
Helps attract moisture and form a light film that can support hair smoothness and styling.
May suit
People seeking lightweight hydration or improved hold in styling products.
Worth knowing
It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.
PhenoxyethanolPreservatives
Preservative
Helps keep the product stable and pleasant to use after opening.
May suit
All products that need protecting from spoilage.
Worth knowing
A very common, well-studied preservative used at low levels.
Caprylyl GlycolHumectants
Humectant
Helps attract and hold moisture in hair and scalp while supporting product stability.
May suit
Those looking for added hydration or smoother-feeling hair.
Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Hydrogenated Castor OilOils and butters
Emollient and texture enhancer
Helps condition the hair and improve the texture and stability of a formula.
May suit
Those seeking smoother-feeling hair or richer, more conditioning textures.
Worth knowing
It is a solid, stabilised form of castor oil that offers slip and softness without feeling greasy. It is commonly used in both styling products and conditioners.
CarbomerThickeners and stabilisers
Thickener and stabiliser
Carbomer helps thicken and stabilise gels, creams and styling formulas.
May suit
Anyone who prefers smooth, consistent textures in styling or leave-in products.
Worth knowing
It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.
Isopropyl MyristateConditioning agents
Emollient and texture enhancer
Helps soften hair and improve slip by adding light, non-greasy conditioning.
May suit
Those looking for smoother-feeling hair or products that apply and spread easily.
Worth knowing
It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.
Copernicia Cerifera (Carnauba) WaxThickeners and stabilisers
Natural wax thickener
A plant-derived wax used to thicken and provide structure to haircare formulas.
May suit
Those looking for firmer hold or richer textures in styling products.
Worth knowing
Carnauba wax helps enhance product stability and contributes to smooth, workable textures. It is valued for its high melting point and glossy finish.
Sodium HydroxidepH adjusters
pH adjuster
Helps control and stabilise the pH of haircare formulations.
May suit
Those interested in how product pH affects scalp comfort or hair cuticle behaviour.
Worth knowing
It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.
EthylhexylglycerinPreservatives
Preservative booster
Helps support the preservation system and can provide mild skin-conditioning benefits.
May suit
Those interested in gentle preservation systems or sensitive scalps may find it relevant.
Worth knowing
It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.
Benzyl SalicylateFragrance ingredients
Fragrance component
Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.
May suit
Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.
Worth knowing
It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.
CitralFragrance ingredients
Fragrance component
Citral is a fragrance ingredient used to provide a fresh, citrus-like scent.
May suit
Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.
Worth knowing
Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.
CitronellolFragrance ingredients
Fragrance component
A fragrance component with a soft floral, rose-like character.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Geranyl AcetateFragrance ingredients
Fragrance component
Used to give haircare products a sweet, floral, slightly fruity scent.
May suit
Those who enjoy fragranced hair products or prefer botanical-style scent profiles.
Worth knowing
It is naturally found in several essential oils and is commonly used in perfumery. Only very small amounts are typically used in haircare products.
HexamethylindanopyranFragrance ingredients
Fragrance ingredient
A synthetic musk used to add a soft, long‑lasting scent to haircare products.
May suit
Those who enjoy lingering, musky fragrance notes in their hair products.
Worth knowing
It is widely used in perfumery and personal care for its stability and staying power. It does not fall under the list of declarable fragrance allergens.
HydroxycitronellalFragrance ingredients
Fragrance component
Hydroxycitronellal is a fragrance ingredient used to give haircare products a fresh, floral scent.
May suit
Those who enjoy scented hair products or want a light floral note in their routine.
Worth knowing
It is one of the fragrance allergens that must be listed on labels when present above certain thresholds. People who are monitoring fragrance components for sensitivity may find this information useful.
LimoneneFragrance ingredients
Fragrance component
A fragrance component that also occurs naturally in many citrus and plant oils.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
LinaloolFragrance ingredients
Fragrance component
A fragrance component found naturally in many flowers and spices.
Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalyl AcetateFragrance ingredients
Fragrance component
A fragrance ingredient that adds a soft, floral–citrus note to haircare products.
May suit
Those who enjoy naturally inspired, aromatic formulas.
Worth knowing
It is a naturally occurring component of several essential oils and is often used to create balanced, pleasant scents in formulations. Its presence does not affect the performance of the product on the hair.
PineneFragrance ingredients
Fragrance component
Pinene is a fragrance ingredient that imparts a fresh, pine-like aroma to haircare products.
May suit
Those who enjoy crisp, outdoorsy fragrance notes in their hair products.
Worth knowing
It occurs naturally in many essential oils, especially pine and conifer sources. In formulations it is used mainly for its scent rather than for hair-conditioning effects.
Rose KetonesFragrance ingredients
Fragrance component
Provides a rose‑like scent nuance to haircare formulations.
May suit
Those who enjoy floral or rose‑inspired fragrance profiles in their hair products.
Worth knowing
Rose ketones are aromatic compounds used by perfumers to create sophisticated floral notes. They are typically present in very small amounts to enhance overall scent character.
TerpineolFragrance ingredients
Fragrance ingredient
Terpineol is a fragrance component that adds a fresh, floral or pine-like note to haircare products.
May suit
Those interested in the fragrance profile of their haircare products.
Worth knowing
It is commonly used in perfumery and can also contribute mild solvent properties within a formula.
Iso E SuperFragrance ingredients
Fragrance ingredient
A synthetic aroma molecule used to add a soft, woody, amber-like scent to formulations.
May suit
Those who enjoy refined, long-lasting fragrance notes in their hair products.
Worth knowing
Iso E Super is widely used in fine fragrance and haircare for its smooth, modern scent profile. It blends well with many other aroma materials and is known for its subtle diffusion.