Tinta Color Shampoo

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for gentle, sulphate‑free cleansing that still provides a rich foam.

It is often used in low‑irritation or moisturising shampoo formulas because it cleanses without feeling overly stripping. Common in solid shampoo bars and creamy cleansers.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

People looking for a milder alternative to traditional sulphate surfactants.

It is often used in gentle or colour-care formulas because it provides effective cleansing with a softer feel. Despite the name, it is typically considered milder than many common sulphate surfactants.

People looking for gentle or low-foaming cleansing options.

It is commonly used in sulphate-free formulas due to its mildness and compatibility with sensitive scalps. It can also help improve the spreadability of a formula.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Anyone wanting gentler conditioning benefits in shampoos, conditioners or styling products.

It is a PEG-modified glyceride blend that can also support mild cleansing and emulsification in formulas. It is commonly used to balance cleansing with a softer, more conditioned feel.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those looking for frizz control, heat-styling support or a sleeker finish.

It is often used for its long-lasting silky feel without adding heaviness. Many styling and conditioning products rely on this type of silicone for improved manageability.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for gentle cleansing or well‑blended lightweight formulas.

It is often used to support mild cleansing systems and to help oil‑based components mix evenly into water‑based products. Its high PEG number indicates strong solubility in water.

People looking for improved slip, reduced frizz or easier detangling.

It forms a light, durable film on the hair that can enhance shine and manageability. It is commonly used in conditioners and styling products for long-lasting smoothness.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those looking for gentle cleansing or lightweight formulations.

It is commonly used to stabilise formulas and support soft, conditioned feel in hair products. It is considered a gentle option compared with stronger cleansing agents.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Anyone who prefers smooth, consistent textures in styling or leave-in products.

It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

People looking for improved slip, reduced frizz or easier detangling.

It is commonly used in shampoos, conditioners and styling products to enhance manageability and provide a light, non‑heavy feel. It is well known for offering conditioning benefits without weighing the hair down.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

Those using lightweight cleansers or products designed to distribute oils evenly through the hair.

It is commonly used to improve texture and stability in modern formulations while remaining gentle on the scalp and hair.

People dealing with flaky scalps, congestion or product buildup.

It is widely used in scalp-care formulas because it breaks down excess oils and debris without needing physical scrubbing. Often found in dandruff-control products.

Those looking for gentle cleansing that is less stripping than traditional sulphates.

Pyrrolidone-based surfactants are often used to create softer, balanced cleansing in haircare formulas. They can also support improved rinse-off and texture in shampoos.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

People looking for improved styling performance, frizz control or flexible hold.

Polyamide-2 is commonly used in modern styling formulas to boost durability and humidity resistance. It works by forming a lightweight film around the hair fibre.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

Those using shampoos, conditioners or styling products that need smooth, stable formulations.

It is commonly used to solubilise oils and fragrances and to support even product spreadability. Non-ionic surfactants like this are generally mild and versatile in many haircare formulas.

Those looking for effective yet mild cleansing or even distribution of conditioning ingredients.

It is commonly used to stabilise formulas and improve the texture of shampoos and styling products. Non-ionic surfactants like this tend to be gentle and versatile.

People looking for improved manageability, reduced static and smoother-feeling hair.

It is often used in conditioners and treatments to enhance slip and reduce tangling. Its positive charge helps it bind to the hair surface for a conditioning effect.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking to support softness, shine, or improve the feel of damaged or dry hair.

Silk proteins can temporarily coat the hair, helping it feel smoother and more manageable. They are commonly used alongside other conditioning and moisturising ingredients.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

Those interested in product texture or performance consistency.

It can also act as a mild fixative, helping some styling ingredients work more effectively. Its gentle profile makes it a versatile component in many formulations.

Those looking for gentle scalp-supporting or conditioning ingredients.

Fermented mineral complexes are commonly used in haircare for their lightweight conditioning and scalp-refreshing benefits. They are typically well tolerated and add a subtle moisturising boost.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for products with botanical ingredients that support softness and a pleasant sensorial experience.

It is frequently associated with monoi-style blends, where it contributes to a smooth, luxurious texture in hair products. Its presence is primarily for sensory and conditioning support rather than active treatment.

People looking for formulas that include fermented ingredients or mineral-enriched conditioning agents.

Fermentation can help make minerals more bioavailable, which is why these blends are sometimes included in premium haircare formulations. It is typically used in small amounts to complement other conditioning ingredients.

Those looking for plant-based supporting ingredients or gentle conditioning benefits.

Sunflower seed extract is often included for its naturally occurring compounds that can help enhance the overall conditioning profile of a formula. It is commonly used alongside other emollients and botanical ingredients.

Those looking for gentle scalp-supporting ingredients or products aimed at maintaining scalp freshness.

Fermented mineral complexes can enhance ingredient absorption and are commonly used in soothing or balancing scalp treatments. They are generally included at low levels to complement broader scalp-care formulas.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.