Top Form 100ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Those looking for smoother-feeling hair or richer, more conditioning formulas.

It is often used as a plant-derived alternative to lanolin-type emollients and contributes to a creamy, stable texture in formulas.

Those looking for firmer hold or richer textures in styling products.

Carnauba wax helps enhance product stability and contributes to smooth, workable textures. It is valued for its high melting point and glossy finish.

Those wanting smooth, uniform haircare textures that apply easily.

It is commonly used in conditioners, creams, and styling products to keep formulas stable and consistent. It also assists with rinsing and overall product feel.

Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who prefer products with a creamy, uniform texture.

It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those with dry or dehydrated hair types looking for extra moisture retention.

It is a sugar-derived ingredient often used alongside other moisturisers to improve hair softness and manageability. It can also support product texture and stability.

Those who prefer products with a smooth, uniform texture or need easier application and distribution.

It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.

Those seeking smoother, more manageable hair or added nourishment without heavy oils.

Olive oil unsaponifiables are the fraction of olive oil rich in naturally occurring lipids that remain after saponification. They are valued for their ability to support softness and suppleness in hair products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People who prefer products with a smoother, more luxurious texture or improved spreadability.

It can also form a light film on the hair, supporting product consistency and feel. PEG polymers are widely used in both skincare and haircare for their reliable performance.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those who enjoy warm, woody fragrance notes in their haircare products.

It is commonly used in fine fragrance and personal care to provide long-lasting scent character. Its presence affects fragrance only, not hair performance.

Those who enjoy aromatic or anise-style fragrance profiles.

It is a common naturally occurring aromatic compound found in essential oils such as anise and fennel. In haircare, it is used for scent rather than performance.

Those who enjoy fragranced hair products or prefer botanical-style scent profiles.

It is naturally found in several essential oils and is commonly used in perfumery. Only very small amounts are typically used in haircare products.

Those who enjoy naturally inspired, aromatic formulas.

It is a naturally occurring component of several essential oils and is often used to create balanced, pleasant scents in formulations. Its presence does not affect the performance of the product on the hair.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

Those who enjoy refined, long-lasting fragrance notes in their hair products.

Iso E Super is widely used in fine fragrance and haircare for its smooth, modern scent profile. It blends well with many other aroma materials and is known for its subtle diffusion.