KILLER.WAVES 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People looking for improved manageability, frizz control or soft styling hold.

It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.

People with dry, damaged, or chemically treated hair who want added softness and support.

Hydrolysed proteins are broken into smaller fragments so they can more easily interact with the hair surface. Oat-derived proteins are known for their gentle, softening feel.

Those looking for gentle botanical ingredients that support scalp comfort and overall hair condition.

Helichrysum is known for its calming and antioxidant properties, which can complement both scalp care and conditioning formulas. Its inclusion varies between soothing, protective and sensorial roles depending on the formulation.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those who enjoy naturally derived, citrus-style fragrance notes.

As an essential oil, it is typically used in small amounts to provide scent rather than functional hair benefits. It naturally contains components like citral, which may appear separately on ingredient lists when present above labelling thresholds.

Those who enjoy naturally derived floral fragrances in their haircare.

As a botanical essential oil, its scent profile can vary slightly from batch to batch. It is commonly used in both skincare and haircare for its pleasant aroma.

Those who enjoy naturally derived aromatic ingredients in their routines.

It is a botanical essential oil that contributes fragrance and may offer a soothing aromatic profile. Its natural composition can vary slightly depending on growing conditions.

Those who enjoy naturally derived citrus fragrances in their routine.

As a citrus essential oil, it can also provide a light uplifting scent profile in formulas. It naturally contains components like limonene, which may be listed separately if present above regulatory thresholds.

Suitable for those seeking natural fragrance and calming benefits in haircare.

This oil is derived from the resin of the Boswellia carterii tree and is valued for its aromatic qualities and potential skin-soothing effects when applied topically.

In haircare, it is primarily used as a fragrance ingredient and may contribute to a calming sensory experience rather than providing direct conditioning or cleansing effects.

Those who enjoy botanical or herbal-scented formulations.

As a plant-derived essential oil, it can also contribute light conditioning or soothing benefits depending on the formula. Its scent profile is the main reason it is included in haircare.

Those looking for naturally derived fragrance notes or botanical scalp-care ingredients.

It is commonly included in haircare for its aromatic profile and traditional use in soothing scalp products. As with many essential oils, it is generally used at low levels for a pleasant sensory effect.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those in hard-water areas who want shampoos and conditioners to rinse more cleanly.

Chelating agents can support formula consistency and help prevent minerals from depositing on the hair or interfering with product texture. They are widely used in many rinse-off and leave-in formulations.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.