KMS Hair Play Beach Style Creme
KMS Hair Play Beach Style Creme
KMS Hair Play Beach Style Creme
KMS Hair Play Beach Style Creme
KMS Hair Play Beach Style Creme
KMS Hair Play Beach Style Creme
KMS

Hair Play Beach Style Creme 100ml

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$33.60
$42.00
Only 1 remaining in stock!
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In Stock - Free Shipping on orders $49.99 +
Estimated delivery: Mon, Aug 17th - Sat, Aug 22nd

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Why You’ll love it
Cruelty Free
Light Hold
Matte
Paraben Free
PETA Approved
Get that holiday beach hair without sand, sea, or sun damage.
Creates soft, tousled waves that still feel clean and touchable.
Light, creamy texture adds grip without stickiness or stiffness.
Matte finish leaves hair looking effortless, not shiny or overstyled.
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • VP/VA Copolymer Thickeners and stabilisers
    Film-forming styling polymer

    A film-forming polymer that helps provide hold, texture and style retention.

    May suit

    People looking for longer-lasting hold or improved definition in styling products.

    Worth knowing

    It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

  • Cetearyl Alcohol Conditioning agents
    Fatty alcohol conditioner

    A fatty alcohol that helps soften hair and improve the texture of formulations.

    May suit

    People looking for smoother, more manageable hair or richer, creamier product textures.

    Worth knowing

    Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

  • Glycerin Humectants
    Humectant

    Attracts and holds water to help hair feel hydrated and soft.

    May suit

    Dry or dehydrated hair, and many curl and moisture routines.

    Worth knowing

    A very common, well-tolerated humectant used across countless products.

  • Ceteareth-20 Cleansers / surfactants
    Emulsifier and surfactant

    Helps blend oil- and water-based ingredients to create a smooth, stable formula.

    May suit

    Those who prefer products with a creamy, uniform texture.

    Worth knowing

    It is commonly used in conditioners and styling products to keep formulas consistent and easy to apply. It also supports even distribution of other ingredients through the hair.

  • Stearyl Alcohol Conditioning agents
    Emollient and thickener

    A fatty alcohol that helps soften the hair and give products a smooth, creamy texture.

    May suit

    People looking for conditioners or treatments that provide slip, softness and richer textures.

    Worth knowing

    Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

  • Cetyl Alcohol Conditioning agents
    Emollient and texture enhancer

    Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

    May suit

    Those looking for conditioning, slip, or richer textures in their haircare products.

    Worth knowing

    Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

  • PEG-40 Hydrogenated Castor Oil Cleansers / surfactants
    Solubiliser and emulsifier

    Helps blend oils and fragrance into water-based formulas for even texture and performance.

    May suit

    Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

    Worth knowing

    It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

  • PVP Thickeners and stabilisers
    Film-forming polymer

    PVP is a film-forming ingredient that helps provide hold and structure in styling products.

    May suit

    Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

    Worth knowing

    It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

  • Acrylates Copolymer Thickeners and stabilisers
    Film-forming polymer

    Acrylates Copolymer helps form a lightweight film that supports hold, texture and product stability.

    May suit

    People looking for enhanced styling hold or frizz control.

    Worth knowing

    It is widely used in styling products to help shape and set the hair without feeling heavy. It also contributes to product consistency and spreadability.

  • PEG-12 Dimethicone Silicones
    Silicone-based conditioning agent

    A water-dispersible silicone that helps soften hair, add slip and reduce frizz.

    May suit

    People looking for smoother, easier-to-detangle hair without a heavy silicone feel.

    Worth knowing

    Because it is water-dispersible, it tends to rinse out more easily than many traditional silicones. It is commonly used in both rinse-off and leave-in formulas for added manageability.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Parfum Fragrance ingredients
    Fragrance

    Gives the product its scent.

    May suit

    People who enjoy a scented product.

    Worth knowing

    Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

  • Carbomer Thickeners and stabilisers
    Thickener and stabiliser

    Carbomer helps thicken and stabilise gels, creams and styling formulas.

    May suit

    Anyone who prefers smooth, consistent textures in styling or leave-in products.

    Worth knowing

    It helps formulas stay evenly mixed and glide easily through the hair or onto the scalp. It is widely used because it works in very small amounts and provides reliable texture.

  • Aminomethyl Propanol pH adjusters
    pH adjuster

    Helps adjust and stabilise the pH of haircare formulations.

    May suit

    Those interested in how product pH affects hair and scalp feel may find its presence relevant.

    Worth knowing

    It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.

  • Methylparaben Preservatives
    Preservative

    Helps protect haircare products by preventing microbial spoilage.

    May suit

    Anyone who wants products to stay fresh and stable over time.

    Worth knowing

    Parabens like methylparaben are widely used because they are effective in very small amounts and have a long history of use in cosmetics. They help maintain product quality, especially in water-based formulas.

  • Ethylparaben Preservatives
    Preservative

    Helps prevent microbial growth and keeps haircare formulas stable over time.

    May suit

    Those who want products with reliable preservation, including professionals who need consistent shelf stability.

    Worth knowing

    Ethylparaben is part of the paraben family, which has been widely used for many years due to its effectiveness in small amounts. It is often combined with other preservatives to create a broad‑spectrum system.

  • Propylparaben Preservatives
    Preservative

    Helps keep haircare formulas stable by preventing the growth of microbes.

    May suit

    Anyone using products that benefit from a long, reliable shelf life.

    Worth knowing

    Propylparaben is a widely used preservative that helps maintain product quality and freshness. It is used at very low levels and is well studied for its role in keeping formulations stable.

  • Butylparaben Preservatives
    Preservative

    Butylparaben helps preserve haircare formulas by preventing product spoilage.

    May suit

    Those who want products with a longer shelf life and consistent performance.

    Worth knowing

    Parabens like butylparaben are widely used and well-studied preservatives that help keep products stable. They are typically present in very small amounts to maintain freshness and quality.

  • Disodium EDTA Chelating agents
    Chelating agent

    Binds to minerals from hard water so the product works consistently and stays stable.

    May suit

    All products, especially in hard-water areas.

    Worth knowing

    Used in tiny amounts to keep formulas performing reliably.

  • Limonene Fragrance ingredients
    Fragrance component

    A fragrance component that also occurs naturally in many citrus and plant oils.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Linalool Fragrance ingredients
    Fragrance component

    A fragrance component found naturally in many flowers and spices.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Hexyl Cinnamal Fragrance ingredients
    Fragrance component

    A fragrance ingredient used to give products a light, floral scent.

    May suit

    Those who enjoy subtly scented haircare products.

    Worth knowing

    It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

  • Citronellol Fragrance ingredients
    Fragrance component

    A fragrance component with a soft floral, rose-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Benzyl Salicylate Fragrance ingredients
    Fragrance component

    Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.

    May suit

    Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

    Worth knowing

    It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

  • Alpha-Isomethyl Ionone Fragrance ingredients
    Fragrance component

    A fragrance component with a soft, violet-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

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