Hair Play Beach Style Creme 100ml

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$33.60

$42.00

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Estimated delivery: Mon, Jul 27th - Sat, Aug 1st

130 Days returns

Free Click and collect is available at checkout. Orders are ready within 1 hour during opening hours. Store Address: 56 Parer Rd, Airport West, VIC Australia 3042 Phone (03) 9999 5902

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Why You’ll love it

Get that holiday beach hair without sand, sea, or sun damage.

Creates soft, tousled waves that still feel clean and touchable.

Light, creamy texture adds grip without stickiness or stiffness.

Matte finish leaves hair looking effortless, not shiny or overstyled.

Description

KMS Hair Play Beach Style Creme is a lightweight styling crème that shapes undone, beachy texture.

It helps create airy waves and soft definition with a natural-looking, matte finish. The creamy formula works through damp or dry hair, adding grip and hold without stiffness.

Hair feels touchable, slightly roughed-up, and easy to restyle throughout the day. A fresh, salon-clean scent gives styling a breezy, just-left-the-beach mood.

Perfect for medium to long hair that needs texture, movement, and separation without crunch. Use it for relaxed day styles, soft waves, or to add body before braiding.

You’ll get that holiday-hair look even when you’re nowhere near the sea, with strands that feel light, lifted, and effortlessly styled.

Directions

How To Use KMS Hair Play Beach Style Creme

Apply a small amount to towel-dried or dry hair.
Rub between palms, then scrunch or twist through mid-lengths and ends.
Air-dry for soft, natural texture, or diffuse for extra volume.
Add more in layers to build definition where needed.
Use on next-day hair to refresh and re-shape waves.

Ingredients

KMS Hair Play Beach Style Creme Ingredients

Water (Aqua, Eau), VP/VA Copolymer, Cetearyl Alcohol, Glycerin, Ceteareth-20, Stearyl Alcohol, Cetyl Alcohol, PEG-40 Hydrogenated Castor Oil, PVP, Acrylates Copolymer, PEG-12 Dimethicone, Phenoxyethanol, Fragrance (Parfum), Carbomer, Aminomethyl Propanol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Disodium EDTA, Limonene, Linalool, Hexyl Cinnamal, Citronellol, Benzyl Salicylate, Alpha-Isomethyl Ionone.

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Cetyl Alcohol Conditioning agents

Emollient and texture enhancer

Cetyl Alcohol helps soften the hair and gives products a smooth, creamy texture.

May suit
Those looking for conditioning, slip, or richer textures in their haircare products.

Worth knowing
Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Aminomethyl Propanol pH adjusters

pH adjuster

Helps adjust and stabilise the pH of haircare formulations.

May suit
Those interested in how product pH affects hair and scalp feel may find its presence relevant.

Worth knowing
It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Hexyl Cinnamal Fragrance ingredients

Fragrance component

A fragrance ingredient used to give products a light, floral scent.

May suit
Those who enjoy subtly scented haircare products.

Worth knowing
It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.
Citronellol Fragrance ingredients

Fragrance component

A fragrance component with a soft floral, rose-like character.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Benzyl Salicylate Fragrance ingredients

Fragrance component

Benzyl Salicylate is a fragrance ingredient used to add a sweet, floral aroma to haircare products.

May suit
Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

Worth knowing
It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.
Alpha-Isomethyl Ionone Fragrance ingredients

Fragrance component

A fragrance component with a soft, violet-like character.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.