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Why you’ll love it
Hair that looks instantly fuller without feeling heavy.
Lola Densidade Shampoo is a lightweight cleansing shampoo that helps boost thickness and fullness from root to tip. It gently removes build‑up while coating each strand with a densifying blend that leaves hair feeling stronger and more supported.
The creamy lather feels soft on the scalp and rinses clean without heaviness. Ideal for finer or thinning hair, it adds noticeable volume and makes strands easier to style. With regular use, hair feels bouncier, smoother and more resilient throughout the day.
A mild, sulphate-free surfactant that helps cleanse hair and scalp while creating a soft, creamy lather.
May suit
People looking for a gentle, low-irritation cleansing option or those using sulphate-free shampoos.
Worth knowing
It is known for being milder than many traditional surfactants and is often used in formulas designed to maintain softness after washing.
GlycerinHumectants
Humectant
Attracts and holds water to help hair feel hydrated and soft.
May suit
Dry or dehydrated hair, and many curl and moisture routines.
Worth knowing
A very common, well-tolerated humectant used across countless products.
Aloe Barbadensis Leaf JuiceBotanical extracts
Botanical extract
An aloe-derived ingredient added for a soothing, conditioning feel.
May suit
Most hair and scalp types, including those wanting a gentle feel.
Worth knowing
A popular botanical used across many gentle and moisturising products.
Hydrolyzed Vegetable ProteinProteins and amino acids
Strengthening protein
Helps reinforce the hair by depositing small protein fragments that can support softness and resilience.
May suit
People looking to improve the feel of weakened, damaged or chemically treated hair.
Worth knowing
Vegetable-derived proteins are commonly used because they are lightweight and can help reduce the appearance of breakage. They can be included in both rinse-off and leave-in formulas.
PanthenolConditioning agents
Conditioning agent
Helps condition, soften and add a smooth, healthy feel to the hair.
May suit
Most hair types, especially dry or dull hair.
Worth knowing
A versatile, well-tolerated conditioning ingredient.
A conditioning polymer that helps smooth hair and improve slip.
May suit
Those looking for softer, easier-to-detangle hair.
Worth knowing
It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.
Citric AcidpH adjusters
pH adjuster
Fine-tunes the product pH, which can help the hair surface feel smooth.
May suit
Most hair types as part of a balanced formula.
Worth knowing
Usually present in small amounts to balance the formula.
ParfumFragrance ingredients
Fragrance
Gives the product its scent.
May suit
People who enjoy a scented product.
Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Sodium BenzoatePreservatives
Preservative
Helps protect water-based products from spoilage so they stay usable.
May suit
All products that need a preservative system.
Worth knowing
Often paired with other preservatives for broad protection.
Potassium SorbatePreservatives
Preservative
Helps keep haircare formulas stable by preventing the growth of microbes.
May suit
Anyone who uses water-based products that benefit from reliable preservation.
Worth knowing
It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.
Questions and Answers
Questions and Answers
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