Retinol + Vitamin C Under Eye Mask 1 pair

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those with dry or dehydrated hair types looking for extra moisture retention.

It is a sugar-derived ingredient often used alongside other moisturisers to improve hair softness and manageability. It can also support product texture and stability.

Those who prefer products with a smoother, more consistent texture and improved spreadability.

It helps keep formulas uniform and enhances the feel of gels, creams and conditioners. It is widely used in both haircare and skincare due to its reliable performance and gentle nature.

Those with oily scalps or those using styling products that benefit from a matte, volumising effect.

Kaolin is a naturally occurring clay that can help improve product texture while offering mild cleansing without stripping. It is commonly used in scalp treatments, masks and texturising products.

Those seeking extra nourishment, softness or scalp comfort.

It is naturally high in ricinoleic acid, which gives it a thick texture and strong conditioning feel. It is often blended with lighter oils for easier spreading and a less heavy finish.

Those who prefer products with a smoother, more consistent texture or enhanced spreadability.

It helps formulas stay uniform and can also provide light film-forming benefits that support styling performance.

Those with a sensitive or easily irritated scalp may appreciate its calming effect.

It is widely used in personal care for its comforting feel and compatibility with many formulas. In haircare, it supports a smoother, more comfortable scalp experience.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those looking for added slip and softness, or products that spread easily without heaviness.

It is a long‑chain fatty alcohol commonly used to enhance conditioning and provide a silky application feel. It is well tolerated by most hair and scalp types.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those interested in balanced, salon-grade formulations that rely on controlled pH.

As an alpha hydroxy acid, it is primarily used in haircare for its ability to fine‑tune pH rather than for exfoliation. It supports product consistency and ensures other ingredients work as intended.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those looking for gentle hydration or scalp comfort.

Aloe extracts are widely used in haircare for their lightweight conditioning and calming feel. The powdered form is simply a concentrated version that is rehydrated during formulation.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those interested in maintaining hair vitality or supporting colour-treated hair.

Ubiquinone is used in some haircare formulas for its antioxidant properties, helping support overall hair and scalp condition. It is typically included in small concentrations alongside other conditioning ingredients.

Those looking for formulations enriched with vitamin-derived ingredients for scalp comfort or hair vitality.

It is commonly included in small amounts to help support the conditioning profile of a formula. Its role in haircare is typically supportive rather than transformative.

Those seeking added softness, moisture support or smoother-feeling hair.

It is a phospholipid commonly derived from soy or sunflower and is valued for its ability to enhance spreadability and moisture retention. It can also help stabilise certain formulations.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Those looking for antioxidant support or colour maintenance may appreciate its inclusion.

It is commonly used to help stabilise cosmetic formulations and support the longevity of other ingredients. Its oil‑soluble nature allows it to work well in richer or emollient hair products.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in coloured or tinted formulations, such as root touch-ups or styling products with a hint of colour.

Iron oxides are stable, widely used mineral pigments that provide consistent and long‑lasting colour. They are included in small amounts to achieve specific shades or visual effects.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.