Balance Moisturiser with Glycolic Acid Activator 50ml + 10ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those seeking longer-lasting hydration or improved hair softness and manageability.

It binds to the hair and scalp surface, helping maintain moisture levels even after rinsing. Commonly used in leave-in and rinse-off hydrating formulas.

Those who prefer products with a silky glide or formulas that add light hold or structure.

It is a commonly used synthetic polymer that supports product texture and performance. It does not typically affect hair type compatibility on its own.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People with dry, damaged or sensitised hair and scalp may appreciate its soothing, hydrating benefits.

Beta-glucan is a naturally occurring polysaccharide often derived from oats or fungi and is valued for its calming and hydrating properties. It can also contribute light film-forming benefits that support softness.

Those with oily, congested or imbalance‑prone scalps.

It is an amino-acid derivative commonly used in scalp-care formulas for its gentle, supportive effect on the scalp barrier. It can also complement other soothing or clarifying ingredients in a routine.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

People looking to maintain a comfortable, balanced scalp or support scalp-care routines.

It is often used to help maintain the natural balance of the scalp’s microbiome. This can complement both everyday haircare and targeted scalp treatments.

People who prefer botanical, warming fragrances or who want ingredients that may help invigorate the scalp; those with very sensitive skin should patch-test first.

It provides aroma and contains compounds (eg. cinnamaldehyde, eugenol) that can have antioxidant and antimicrobial activity. It may produce a warming sensation and can be a skin sensitiser in some individuals, so formulations use it diluted and patch testing is recommended for sensitive use.

Cinnamomum zeylanicum (true cinnamon) bark extract is used in shampoos, conditioners, serums and scalp treatments for fragrance, perceived scalp stimulation and as a source of polyphenols. The exact composition varies with extraction method; related constituents such as cinnamaldehyde can contribute to aroma and bioactivity and may also be present at low levels in finished products. As with many botanical extracts, manufacturers control concentration to balance efficacy with skin tolerance, and products containing cinnamon extracts can sometimes contain declarable fragrance allergens depending on formulation.

Those looking for added slip, softness, and ease of detangling in hair products.

It is commonly used to improve spreadability and give a light, non-greasy feel to formulations. It can also enhance the performance of conditioners and styling products.

Those wanting smoother application and a light styling or conditioning feel.

This ingredient can enhance product texture and help improve the appearance of hair smoothness. It is commonly used in gels, creams, and leave‑ins to give a soft hold or conditioning slip.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those who prefer a smoother application or a soft-focus, non-greasy finish in styling products.

It helps create a silky feel and can reduce greasiness or heaviness in formulations. It is commonly used in both haircare and skincare for its soft, powdery finish.

Those who prefer lightweight, non-greasy formulas that spread easily.

It is commonly used to improve slip and reduce greasiness in creams, serums and hair products. It can also support the even distribution of styling or conditioning ingredients.

Those wanting gentle cleansing or smoother-feeling product textures.

It is often used to solubilise oils and support mild cleansing without a foaming feel. Its non-ionic nature makes it compatible with many other ingredients.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those using stylers, treatments or serums that rely on smooth, even application.

It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.

Those looking for conditioning support or richer, more emollient formulas.

It is naturally found in coconut and palm-derived oils and is commonly used to enhance texture and conditioning performance in haircare products.

Those who enjoy naturally derived citrus fragrances in their routine.

Like many citrus oils, it is often included in small amounts primarily for its aromatic contribution. It can naturally contain trace fragrance allergens such as limonene or linalool, which may be listed separately on product labels.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for smoother-feeling hair or gentle scalp exfoliation.

Glycolic Acid is widely used in both skincare and haircare for its ability to refine texture and support healthy moisture balance. In haircare formulas, it is typically included at controlled levels to condition and enhance manageability.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Those interested in formulas that use alternative preservative systems.

It is often paired with gentle humectants to create broad-spectrum preservation. Its presence helps maintain product freshness and stability over time.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.