Curl Perfectionist 150ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those using creams or conditioners that rely on smooth, even textures.

It is widely used in haircare to ensure consistent texture and to help disperse ingredients evenly. It also offers mild surfactant properties that support product spreadability.

Those looking for added slip and softness, especially in conditioners or masks.

Fatty alcohols are different from drying alcohols and are commonly used to create rich, creamy textures. They also help formulators stabilise emulsions.

People looking for conditioners or treatments that provide slip, softness and richer textures.

Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

Anyone who prefers products with a smooth, consistent texture that spread easily through the hair.

It helps improve the feel and stability of creams, conditioners and styling products. It is commonly used because it works well in both rinse-off and leave-in formulas.

Those looking for botanical ingredients that can help invigorate the scalp or brighten the hair’s appearance.

Lemon peel extract is often included for its refreshing scent and natural antioxidant content. Its benefits can vary depending on the formulation and concentration.

Those looking for botanical extracts to support scalp comfort or antioxidant-rich formulas.

Bilberry extract is commonly included in haircare for its naturally occurring antioxidants and gentle conditioning properties.

Those looking for plant-based ingredients that can provide gentle nourishment or antioxidant support.

Apple fruit extracts are commonly added to haircare for their natural sugars, vitamins and antioxidant properties. They are generally well tolerated in most formulations.

Those looking for plant-based supporting ingredients or gentle conditioning benefits.

Sunflower seed extract is often included for its naturally occurring compounds that can help enhance the overall conditioning profile of a formula. It is commonly used alongside other emollients and botanical ingredients.

Those looking to enhance manageability, reduce the feel of dryness, or support colour retention.

Hydrolysed quinoa contains smaller protein fragments that can lightly film the hair, helping it feel smoother. It is often included in colour-care and strengthening formulas.

Those who spend time outdoors or want to help maintain colour-treated hair.

It is widely used in suncare and some hair products to support protection against UV exposure. In haircare, it mainly helps reduce colour fade rather than providing full sunscreen performance.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those who prefer products with a smoother, more cushioning texture or want improved slip in shampoos and conditioners.

It can also provide light conditioning benefits by helping hair feel softer and easier to detangle. It is commonly used in both rinse-off and leave-in products.

Those looking for improved slip, reduced static and easier detangling.

It forms a light conditioning film on the hair that can enhance softness without adding weight for most hair types.

It is often used in shampoos, conditioners and styling products to improve manageability and reduce flyaways.

Those using colour-treated hair products or leave-ins designed to reduce UV-related fading.

It is often used in modern sun-care and colour-protect formulas because it maintains stability under sunlight. In hair products, it can support overall colour longevity when combined with other UV filters.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those who enjoy lightly floral-scented haircare products.

It is one of the fragrance allergens that must be listed on labels when present above certain thresholds. Its presence does not indicate product quality, but can help those monitoring specific fragrance components.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy floral-scented hair products or are checking for specific fragrance components.

It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those looking for added hydration or smoother-feeling hair.

It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.