Integrity Intensive Treatment

People wanting a light, non-greasy smoothing or shine finish.

Often used in serums and oils for a weightless feel. Some prefer silicone-free options depending on routine.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those who prefer lightweight, non-greasy styling or treatment products.

It evaporates quickly after application, helping other ingredients distribute evenly without leaving buildup. It is commonly used to improve texture and sensory feel.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Colourants are used in small amounts purely to give the product its appearance.

Colourants are used in small amounts purely to give the product its appearance.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy distinctly floral-scented products.

It is a recognised fragrance allergen, so people with known fragrance sensitivities may prefer to patch test. Regulations and usage vary by region, and it may be phased out in some markets.

Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.