Integrity Nourishing Conditioner 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Those looking for added slip and softness, especially in conditioners or masks.

Fatty alcohols are different from drying alcohols and are commonly used to create rich, creamy textures. They also help formulators stabilise emulsions.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

People who prefer lightweight styling or smoothing products that don’t weigh the hair down.

It evaporates quickly, which can help products spread easily without residue. It is commonly used to enhance slip and smoothness in styling formulas.

People looking for smoother, shinier hair or help with detangling.

It is often blended with other silicones to create a lightweight, non-greasy finish. It forms a flexible film on the hair that can improve manageability.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Dry, coarse or curly hair types that benefit from extra softness and moisture retention.

It is valued for its lightweight yet nourishing feel and is widely used in conditioning and styling products. It can help enhance slip and reduce frizz without feeling heavy.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

Damaged, chemically treated or fragile hair wanting reinforcement.

Protein routines suit some hair well, while very protein-sensitive hair may prefer balance with moisture.

Dry, dull or frizz-prone hair.

A popular conditioning oil used across many treatment and shine products.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

Those interested in how a product’s preservation system is maintained.

It is commonly paired with other preserving ingredients to help keep formulas consistent over time. Its role is supportive rather than active in terms of preservation.

People using styling or leave-in products that benefit from consistent texture and performance.

Magnesium chloride can also contribute mild humectant properties, helping formulas retain moisture. It is commonly used alongside other salts to adjust product feel and stability.

Those looking for soothing or microbiome-friendly scalp care.

Ferments like this are commonly added to modern haircare to help maintain scalp comfort and support the skin’s natural barrier. They can complement both everyday and targeted scalp routines.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.