Niacinamide Rescue Hair Masque 200g

Anyone using liquid haircare products, as water is a core component.

It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.

People looking for conditioners or treatments that provide slip, softness and richer textures.

Although called an alcohol, it is a waxy, non‑drying fatty alcohol commonly used to enhance conditioning performance and product stability.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those looking for conditioning, slip, or richer textures in their haircare products.

Despite the name, fatty alcohols like cetyl alcohol are non‑drying and are commonly used to add emollience and stability to formulations.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

People looking for improved manageability, detangling and smoother-feeling hair.

It is a commonly used quaternary ammonium compound that helps conditioners spread easily through the hair. It is effective even at low levels, which is why it appears frequently in rinse-off products.

Those with dry, dehydrated or coarse hair seeking added softness and moisture retention.

It is the salt form of hyaluronic acid and is widely used because it can hold many times its weight in water. In haircare, it helps support smoother, more manageable strands without adding heaviness.

Those seeking added hydration, smoother hair feel or help with dryness.

Its smaller molecular size allows for easier absorption compared with standard hyaluronic acid. It is commonly used in lightweight hydrating formulas across skincare and haircare.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those seeking added smoothness, shine, or moisture without a heavy feel.

Marula oil is rich in fatty acids and antioxidants, which makes it popular in both hair and skin formulations. It is commonly used to support softness and reduce frizz.

Hair wanting added body, smoothness or temporary strength.

A common protein in repair and volumising formulas.

Those looking for gentle botanical ingredients that support moisture and scalp comfort.

This extract is rich in natural polysaccharides and minerals that can support a smoother feel in haircare formulas.

Those seeking enhanced hair hydration, repair of dry or damaged hair, and improved hair smoothness.

Ceramides are naturally occurring lipids in hair and skin that contribute to barrier function and elasticity. Including ceramides in haircare products can support hair health by replenishing essential lipids lost through environmental exposure or chemical treatments.

Ceramide EOP is a specific type of ceramide found in hair cuticles, helping to strengthen the hair shaft and reduce breakage. It is compatible with a variety of formulations, especially those aimed at conditioning and repairing hair.

People with dry, damaged or chemically treated hair seeking improved softness and strength.

Ceramides are lipids that help maintain the hair’s natural barrier, making strands feel more resilient. They are often used in repair-focused and moisturising formulas.

Those with dry, damaged or chemically treated hair seeking smoother, more resilient strands.

Ceramides are lipids naturally present in hair and are often added to formulations to help improve feel and manageability. They can complement conditioning agents by supporting the hair’s surface structure.

Those seeking smoother, more resilient hair or support for damaged or chemically treated hair.

Ceramides are naturally found in hair and are often used in formulations to enhance softness and manageability. They work well alongside other conditioning agents in modern repair-focused products.

Those with dry, delicate or easily irritated scalps may appreciate its calming feel.

Oat extracts are commonly added to haircare for their gentle, comforting properties and compatibility with many formulations.

Those looking for scalp‑focused products or a fresh, clarifying boost in their routine.

Tea tree extracts are frequently used in haircare for their naturally invigorating sensory profile and supportive scalp benefits. They are typically included at low levels to complement cleansing or soothing formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those with dry, damaged, chemically treated or highly textured hair may appreciate its softening and replenishing effect.

Cholesterol is a naturally occurring lipid that can enhance flexibility and reduce dryness in hair formulations. It is often used alongside other conditioning agents to support overall hair manageability.

Those interested in lightweight, non-greasy formulas that spread easily.

It is also used as a preservative booster to support formula stability.

Anyone using products designed to stay within a specific pH range, such as colour‑treated or chemically treated hair.

It also has mild chelating abilities, helping formulas remain stable in the presence of minerals found in water. Its use supports the consistency and performance of many shampoos and conditioners.

People looking for products that enhance softness and manageability.

It is a hydrogenated form of lecithin that can improve texture and support the delivery of other ingredients. Commonly used in both skincare and haircare for its smoothing feel.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who want products that remain fresh and effective throughout their shelf life.

Benzoic Acid is often used alongside other preservatives to create a broad-spectrum system. It also plays a minor role in helping maintain a product’s pH balance.

Those who want products to stay fresh for longer, including people who use products slowly or store them in humid bathrooms.

It is often used at low levels and works well alongside other preservative systems to support formula longevity. It is commonly included in both rinse-off and leave-in products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy lingering, musky fragrance notes in their hair products.

It is widely used in perfumery and personal care for its stability and staying power. It does not fall under the list of declarable fragrance allergens.