Decadent Lustre Phat X Juicy Plumping Lip Gloss

Those looking for products that enhance shine, reduce frizz or improve styling hold.

It is commonly used to give haircare products a sleek, conditioned feel and to support light hold in styling formulas. It also helps improve spreadability and texture.

People looking to reduce moisture loss, add slip, or tame frizz.

Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.

People who like matte, volumising or texturising finishes in hair styling.

It is a treated form of silica that enhances spreadability and helps products stay uniform. Commonly used in dry shampoos, pastes and sprays for added hold.

Those seeking extra nourishment, softness or scalp comfort.

It is naturally high in ricinoleic acid, which gives it a thick texture and strong conditioning feel. It is often blended with lighter oils for easier spreading and a less heavy finish.

Those looking for smoother-feeling hair or products that spread easily without heaviness.

This ingredient is commonly used to give conditioners and styling products a light, silky texture. It can also help enhance the overall sensory feel of a formula.

Those who enjoy products with a luminous or glossy visual finish.

It is a glass-based effect pigment often used as a base for pearlescent or sparkling colours. It does not influence hair performance beyond its visual properties.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

Those looking for smoother, more manageable hair textures.

It is a waxy, fatty ingredient that also supports product texture and spreadability. It is commonly used in creams, balms and conditioning formulas.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those interested in products with a consistent, creamy texture.

It is commonly used to improve product stability and spreadability in both haircare and skincare. It can also support the even distribution of other ingredients through the hair.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those interested in the look and finish of a product’s texture or colour.

It is often used in very small amounts to modify the appearance of micas or pigments in cosmetic products. It does not affect how the product performs on the hair.

People looking for products aimed at improving hair strength, scalp condition or anti-ageing haircare effects; those who favour targeted actives such as peptides.

Palmitoyl tripeptide-1 is a synthetic, biomimetic peptide bonded to a palmitoyl (fatty) chain to improve skin and hair penetration; most supporting evidence comes from skin studies and it is typically included at low concentrations in conditioning or scalp-focused products.

The palmitoyl group increases lipophilicity and helps the tripeptide reach the surface of the skin and hair shaft. It is often formulated alongside other peptides (for example palmitoyl tetrapeptide-7) and conditioning agents. Used at low percentages, it is generally well tolerated and non-volatile; it is not a declared fragrance allergen.

Those who enjoy luminous or light-reflective finishes in styling or colouring products.

It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Those interested in the colour tone or opacity of tinted or colour-depositing hair products.

Iron oxides are widely used because they provide consistent colour and remain stable in a variety of formulations.

Those looking for products that enhance shine, reduce frizz or improve styling hold.

It is commonly used to give haircare products a sleek, conditioned feel and to support light hold in styling formulas. It also helps improve spreadability and texture.

People looking to reduce moisture loss, add slip, or tame frizz.

Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.

Those using styling or dry-finish products that benefit from a lightweight, matte feel.

It is a common mineral ingredient used to enhance spreadability and stabilise product textures. It appears in a wide range of hair and styling products for its versatility.

Those seeking extra nourishment, softness or scalp comfort.

It is naturally high in ricinoleic acid, which gives it a thick texture and strong conditioning feel. It is often blended with lighter oils for easier spreading and a less heavy finish.

Those looking for smoother-feeling hair or products that spread easily without heaviness.

This ingredient is commonly used to give conditioners and styling products a light, silky texture. It can also help enhance the overall sensory feel of a formula.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

Those looking for smoother, more manageable hair textures.

It is a waxy, fatty ingredient that also supports product texture and spreadability. It is commonly used in creams, balms and conditioning formulas.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those interested in products with a consistent, creamy texture.

It is commonly used to improve product stability and spreadability in both haircare and skincare. It can also support the even distribution of other ingredients through the hair.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

People looking for products aimed at improving hair strength, scalp condition or anti-ageing haircare effects; those who favour targeted actives such as peptides.

Palmitoyl tripeptide-1 is a synthetic, biomimetic peptide bonded to a palmitoyl (fatty) chain to improve skin and hair penetration; most supporting evidence comes from skin studies and it is typically included at low concentrations in conditioning or scalp-focused products.

The palmitoyl group increases lipophilicity and helps the tripeptide reach the surface of the skin and hair shaft. It is often formulated alongside other peptides (for example palmitoyl tetrapeptide-7) and conditioning agents. Used at low percentages, it is generally well tolerated and non-volatile; it is not a declared fragrance allergen.

Those who enjoy luminous or light-reflective finishes in styling or colouring products.

It is a mineral powder widely used in cosmetics for its reflective properties. In haircare, it is typically present in small amounts for visual effect rather than performance.

Those interested in product appearance or opacity, such as in creams or conditioners.

It is commonly used to create a uniform, opaque look and can also help stabilise formula appearance. Its presence does not affect how the product performs on the hair.

Those interested in tinted or colour-enhancing products.

These pigments are valued for their stability and are widely used to achieve natural-looking shades. They do not affect the performance of the haircare formula beyond providing colour.

Those who prefer products with specific colour tones or tinted effects.

Lakes are pigments formed by combining dyes with mineral substrates to create stable, insoluble colours. They are commonly used for consistent colour payoff in a wide range of cosmetic formulas.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.