Age Defense Shampoo 240ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

Oily scalps, heavy product users and people who like a strong cleanse.

May feel too cleansing for some dry, curly, colour-treated or sensitive hair types. This depends on the full formula and your hair needs.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Oily scalps and routines that need a strong, clarifying wash.

Can be more cleansing than gentler surfactants. Many people use it happily, while others prefer milder options for everyday washing.

Those interested in how a product’s texture and lather are achieved.

It is a simple mineral salt that helps create a familiar shampoo feel and can influence how a cleanser spreads through the hair.

Those who like creamy, luxurious-feeling shampoo or conditioner textures.

It also provides a mild conditioning feel, helping formulas spread smoothly through the hair. Its use is common in many everyday cleansing products.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who prefer shampoos with a richer, creamier foam.

It is made from fatty acids derived from coconut oil and monoethanolamine and is commonly used to stabilise foam and improve texture. It can also help thicken surfactant-based formulas.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

People using shampoos or cleansers that need a consistent texture and even distribution.

It is commonly used as a hydrotrope, meaning it helps surfactants blend smoothly and maintain the right viscosity. It does not typically contribute strong cleansing on its own.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those who prefer products with a smoother, more luxurious texture that stays consistent over time.

It helps improve product feel without contributing weight to the hair. Commonly used in gels, conditioners and styling products for improved spreadability and performance.

People who enjoy a cooling effect or want products that help soothe a tired or congested scalp.

Menthol is often included in shampoos and scalp treatments for its sensory feel and refreshing aroma. It can enhance the perception of cleanliness and comfort during use.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Those who enjoy invigorating, minty formulas or products designed to refresh the scalp.

Peppermint oil is commonly used in small amounts for its sensory benefits and perceived scalp‑refreshing qualities. As with many essential oils, sensitivity varies between individuals.

Those interested in soothing or antioxidant-rich botanical ingredients.

It is commonly used in haircare for its calming and conditioning properties. Its gentle nature makes it suitable for a wide range of formulations.

Those looking for added conditioning support or antioxidant benefits in their haircare.

It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

Those looking for formulas that help maintain a healthy-feeling scalp or the appearance of stronger hair.

In topical products it is used in small amounts to complement other strengthening or scalp-care ingredients. Its effects are supportive rather than dramatic on its own.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.