Rich Hydration Mask 200ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

People looking for added softness, slip and conditioning without a heavy feel.

It is a blend of medium- to long-chain triglycerides that can improve texture and help distribute other ingredients evenly. It is commonly used to enhance the conditioning profile of both rinse-off and leave-in products.

People looking for smoother, easier-to-comb hair, especially in conditioners and leave-in products.

Despite the name, it is not a strong sulphate cleanser but a gentle, oil-loving conditioning compound derived from fatty alcohols.

Those wanting lightweight hydration without heaviness.

It is often used as a gentle alternative to glycol-based humectants and can also help improve product texture and absorption.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Dry, coarse or damaged hair types that benefit from added softness and smoothness.

It is valued for its emollient properties and is often included to support a smoother feel and appearance. It can also help enhance suppleness without weighing hair down when used in balanced formulations.

Those looking for improved manageability, slip and reduced frizz.

It is often used as an alternative to traditional conditioning amines and can effectively condition without leaving heavy residue. It is commonly paired with fatty acids for optimal performance.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those wanting smoother, more manageable hair without a heavy or greasy feel.

Safflower seed oil is rich in linoleic acid, which can support softness and shine. It is commonly used in both hair and skin formulations due to its light texture.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Dry, coarse or thick hair that likes richer oils.

Suits some hair types more than others, and a little usually goes a long way.

Those looking for softening, frizz‑taming or shine‑enhancing benefits without a heavy or greasy feel.

It is rich in long‑chain fatty acids, which can support softness and manageability in haircare formulas.

Those looking for gentle styling support or smoother-feeling hair without heavy build-up.

It is commonly used in styling creams, gels and conditioners to improve texture and spreadability. It can also enhance shine and help control frizz.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Useful for dry, damaged or chemically treated hair needing extra manageability.

It works by depositing a light conditioning layer on the hair fibre, improving slip and reducing static. Commonly used in conditioners and leave-in treatments.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those looking for softer, easier-to-detangle hair.

It is derived from guar gum and is commonly used to enhance conditioning in shampoos and conditioners. It can also reduce static and improve manageability.

Those wanting conditioning benefits that do not weigh hair down, including fine or easily-greasy hair types.

It is commonly derived from coconut oil and glycerin and is valued for its silky, non-greasy feel. It is widely used in both skincare and haircare for its gentle, versatile performance.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

Those looking for products with reliable preservation, especially in creams, lotions or styling formulas.

It is commonly used in cosmetics at low levels to help maintain product quality over time. It works alongside other preservatives to support formula stability.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People with colour-treated, heat-styled or chemically processed hair seeking added resilience.

It is known for its use in bond-building treatments that work alongside regular conditioners. It supports the hair structure rather than coating it heavily.

People who prefer products with smooth, gel-like textures or those seeking naturally derived formulation agents.

It helps improve product spreadability and provides a light conditioning feel without weighing hair down. It is commonly used in both rinse-off and leave-in products.

Those looking for formulas that help with hair resilience or hydration.

Arginine is naturally present in the hair’s keratin structure and is commonly added to strengthening or repairing products. It is also used in some formulations to help support scalp comfort.

People in hard‑water areas who want products that rinse cleanly and maintain consistent results.

It supports formula stability and can help prevent mineral build‑up that may affect how products feel or work on the hair.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy citrus-style fragrances or want products with a fresh aromatic profile.

Citral is naturally present in several essential oils and is listed on labels because it is a recognised fragrance allergen. Only small amounts are typically used to adjust or enhance a product’s scent.

Those looking for plant-based ingredients that help maintain hair and scalp comfort.

Olive leaf extract is commonly included in formulas for its soothing and antioxidant properties. It is typically used in small amounts to complement a product’s overall conditioning profile.

Those interested in product longevity or using heat-styling or UV-exposed products that benefit from stable formulations.

It is commonly used in many personal care products to help maintain formula quality. It does not affect the feel or performance of the product on hair.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.

Those interested in the appearance and shade of their haircare products.

It is widely used in personal care and regulated for use in cosmetics. Colourants like this help maintain batch-to-batch visual consistency.