Platinum Blonde Conditioner

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

People looking for smoother, more manageable hair textures.

Cetyl esters are wax‑like emollients that improve product spreadability and give a soft, conditioned feel. They are commonly used to enhance texture without heaviness.

Those looking for improved slip, manageability and reduced static, especially in dry or textured hair.

It is often paired with fatty acids to enhance conditioning performance and provide a softer feel. It also helps detangle without weighing hair down.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those who prefer products with a smooth, uniform texture or need easier application and distribution.

It is derived from cellulose and is widely used because it provides viscosity without weighing hair down. It also helps improve the feel and spreadability of many water-based products.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.

Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.

Those looking for effective yet mild cleansing or improved product spreadability.

It is commonly used in shampoos and styling products to support gentle cleansing and stable formulations. Non-ionic surfactants like this are valued for being versatile in different formula types.

Those looking for products that spread evenly or contain stable blends of oils and water-based ingredients.

It is a versatile non-ionic surfactant often used at low levels to support product texture and stability. It can also assist with foaming and rinse-off performance.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those who like richer conditioners or masks that feel smooth and spread easily.

It also offers light conditioning and can help soften the feel of hair. It is widely used in both skincare and haircare for its reliable stabilising properties.

Dry, coarse, curly or thick hair wanting extra softness.

Rich and nourishing, so amounts can be adjusted to hair type.

Those seeking smoother, more manageable hair or added moisture without heaviness.

Jojoba oil is structurally similar to natural scalp oils, which makes it versatile in many haircare formulas. It is commonly used to enhance softness and shine.

Most hair and scalp types, including those wanting a gentle feel.

A popular botanical used across many gentle and moisturising products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

Those using vividly tinted shampoos, conditioners or direct dyes.

It is primarily used for visual appeal or to support colour-depositing formulas. Only very small, regulated amounts are used in finished products.

Those who prefer products with visually appealing colours.

It is used at low levels to enhance the look of a formula without affecting hair performance. Colourants like this are common in shampoos, conditioners and styling products.

Those who prefer products with a specific colour or enjoy visually distinctive formulas.

CI 42090 is widely used in personal care for consistent, stable colour effects. It does not affect how the product performs on the hair.