Platinum Blonde Conditioner

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$55.16

$68.95

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Most Helpful Review

"Works wonders thank you!!" - Celina

Why You’ll love it

Cool brass in the time it takes to condition.

Helps yellow tones look softer and less noticeable.

Leaves blonde hair feeling silky, not stiff or heavy.

Keeps highlights looking brighter between salon appointments.

Description

Paul Mitchell Platinum Blonde Violet Conditioner is a cool-toning conditioner that helps keep blonde hair bright.

This rich, creamy formula uses violet pigments to gently soften the look of yellow or brassy tones in blonde, highlighted, grey, or white hair. It glides through strands, making hair feel smooth, moisturised, and easier to detangle without weighing it down.

Hair dries with a soft, silky finish and a fresh, light scent that feels clean rather than overpowering. Colour appears cooler and more even, so blonde looks clearer and more polished between salon visits.

It’s ideal for anyone wanting to maintain icy, beige, or silver tones and reduce warmth. Use it after shampoo whenever your colour starts to look dull, yellow, or slightly brassy.

Directions

How To Use Paul Mitchell Platinum Blonde Violet Conditioner

After shampooing, gently squeeze excess water from hair.
Apply a small amount of conditioner, focusing on mid-lengths and ends.
Comb through with fingers or a wide-tooth comb for even coverage.
Leave on for 3–5 minutes, depending on desired toning.
Rinse thoroughly with cool or lukewarm water.
Use 1–3 times a week, or whenever brassiness appears.

Ingredients

Paul Mitchell Platinum Blonde Violet Conditioner Ingredients

Water (Aqua, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Stearamidopropyl Dimethylamine, Fragrance (Parfum), Citric Acid, Hydroxyethylcellulose, Disodium EDTA, Trideceth-12, C11-15 Pareth-7, Laureth-9, Glycerin, Glyceryl Stearate, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Panthenol, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Violet 2 (CI 60730), Red 33 (CI 17200), Blue 1 (CI 42090).

Note: Please refer to bottle for full ingredients.

Aqua Solvents

Solvent

The water base that carries and dissolves the other ingredients in most products.

May suit
All hair and skin types.

Worth knowing
Almost always the first ingredient listed in water-based products.
Cetearyl Alcohol Conditioning agents

Fatty alcohol conditioner

A fatty alcohol that helps soften hair and improve the texture of formulations.

May suit
People looking for smoother, more manageable hair or richer, creamier product textures.

Worth knowing
Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.
Behentrimonium Chloride Conditioning agents

Conditioning agent

A conditioning agent that helps detangle and soften, reducing static and roughness.

May suit
Most hair types, especially tangle-prone or coarse hair.

Worth knowing
A common conditioner ingredient despite the chloride name, which simply describes its chemistry.
Amodimethicone Silicones

Conditioning silicone

A conditioning silicone that targets rougher areas of the hair to smooth and protect.

May suit
Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

Worth knowing
Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.
Cetyl Esters Conditioning agents

Emollient / slip enhancer

Provides slip and softness while helping to smooth the hair’s surface.

May suit
People looking for smoother, more manageable hair textures.

Worth knowing
Cetyl esters are wax‑like emollients that improve product spreadability and give a soft, conditioned feel. They are commonly used to enhance texture without heaviness.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Trideceth-12 Cleansers / surfactants

Nonionic surfactant and solubiliser

Helps blend oil‑based and water‑based ingredients and provides gentle cleansing action.

May suit
Those using products that need light cleansing or stable blends of oils, silicones, or fragrances.

Worth knowing
It is commonly used to solubilise fragrance or silicone ingredients in shampoos and treatments. Its mild, nonionic nature means it typically works well alongside other surfactants.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
Butyrospermum Parkii Butter Oils and butters

Conditioning butter

A rich butter that softens and conditions, adding slip to dry or coarse hair.

May suit
Dry, coarse, curly or thick hair wanting extra softness.

Worth knowing
Rich and nourishing, so amounts can be adjusted to hair type.
Aloe Barbadensis Leaf Juice Botanical extracts

Botanical extract

An aloe-derived ingredient added for a soothing, conditioning feel.

May suit
Most hair and scalp types, including those wanting a gentle feel.

Worth knowing
A popular botanical used across many gentle and moisturising products.
Panthenol Conditioning agents

Conditioning agent

Helps condition, soften and add a smooth, healthy feel to the hair.

May suit
Most hair types, especially dry or dull hair.

Worth knowing
A versatile, well-tolerated conditioning ingredient.