Why You’ll love it
Cruelty Free
Strengthens and conditions in one step.
Adds softness and healthy shine.
Tames frizz for smooth styling.
Safe for all hair types.
Description
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Directions
Ingredients
  • Aqua Solvents
    Solvent

    The water base that carries and dissolves the other ingredients in most products.

    May suit

    All hair and skin types.

    Worth knowing

    Almost always the first ingredient listed in water-based products.

  • Dimethicone Silicones
    Slip and shine agent

    Smooths the hair surface, adds slip and shine and helps reduce frizz.

    May suit

    Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

    Worth knowing

    Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

  • Amodimethicone Silicones
    Conditioning silicone

    A conditioning silicone that targets rougher areas of the hair to smooth and protect.

    May suit

    Damaged, frizz-prone or colour-treated hair wanting targeted smoothing.

    Worth knowing

    Designed to deposit where hair needs it most. Some prefer silicone-free formulas by choice.

  • Isopropyl Myristate Conditioning agents
    Emollient and texture enhancer

    Helps soften hair and improve slip by adding light, non-greasy conditioning.

    May suit

    Those looking for smoother-feeling hair or products that apply and spread easily.

    Worth knowing

    It is a lightweight ester often used to reduce greasiness and enhance the feel of conditioning formulas. It can also support fragrance and oil distribution within a product.

  • Phenoxyethanol Preservatives
    Preservative

    Helps keep the product stable and pleasant to use after opening.

    May suit

    All products that need protecting from spoilage.

    Worth knowing

    A very common, well-studied preservative used at low levels.

  • Parfum Fragrance ingredients
    Fragrance

    Gives the product its scent.

    May suit

    People who enjoy a scented product.

    Worth knowing

    Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

  • VP/VA Copolymer Thickeners and stabilisers
    Film-forming styling polymer

    A film-forming polymer that helps provide hold, texture and style retention.

    May suit

    People looking for longer-lasting hold or improved definition in styling products.

    Worth knowing

    It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

  • Ethylhexylglycerin Preservatives
    Preservative booster

    Helps support the preservation system and can provide mild skin-conditioning benefits.

    May suit

    Those interested in gentle preservation systems or sensitive scalps may find it relevant.

    Worth knowing

    It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

  • Tocopheryl Acetate Conditioning agents
    Antioxidant and conditioning support

    A stable form of vitamin E used to help condition hair and support product stability.

    May suit

    Those looking for added conditioning support or antioxidant benefits in their haircare.

    Worth knowing

    It is commonly used because it is more stable than pure vitamin E while still offering similar benefits. It appears in many leave-in and rinse-off formulations.

  • Hexyl Cinnamal Fragrance ingredients
    Fragrance component

    A fragrance ingredient used to give products a light, floral scent.

    May suit

    Those who enjoy subtly scented haircare products.

    Worth knowing

    It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

  • Limonene Fragrance ingredients
    Fragrance component

    A fragrance component that also occurs naturally in many citrus and plant oils.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Alpha-Isomethyl Ionone Fragrance ingredients
    Fragrance component

    A fragrance component with a soft, violet-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Linalool Fragrance ingredients
    Fragrance component

    A fragrance component found naturally in many flowers and spices.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Geraniol Fragrance ingredients
    Fragrance component

    Geraniol is a fragrant compound that adds a light floral note to haircare products.

    May suit

    Those who enjoy floral-scented hair products or are checking for specific fragrance components.

    Worth knowing

    It is naturally found in essential oils such as rose and geranium and is commonly used to enhance scent profiles. It must be listed on labels when present above certain trace levels.

  • Citronellol Fragrance ingredients
    Fragrance component

    A fragrance component with a soft floral, rose-like character.

    Worth knowing

    A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

  • Coumarin Fragrance ingredients
    Fragrance component

    Coumarin is a fragrance ingredient that adds a sweet, warm, slightly herbal note to scented formulations.

    May suit

    Those who enjoy subtly sweet, complex fragrance profiles in their haircare products.

    Worth knowing

    It is one of the fragrance components that must be listed individually when present above certain levels, as some people may prefer to monitor specific scent materials. Its presence does not indicate the overall strength of a product's fragrance.

  • Sodium Hydroxide pH adjusters
    pH adjuster

    Helps control and stabilise the pH of haircare formulations.

    May suit

    Those interested in how product pH affects scalp comfort or hair cuticle behaviour.

    Worth knowing

    It is used in very small amounts to bring a formula to the desired pH range. Once adjusted, it does not act as a strong alkaline agent in the finished product.

  • Citric Acid pH adjusters
    pH adjuster

    Fine-tunes the product pH, which can help the hair surface feel smooth.

    May suit

    Most hair types as part of a balanced formula.

    Worth knowing

    Usually present in small amounts to balance the formula.

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