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Pure

Deluxe Pomade 85g

Name: Pure Deluxe Pomade 85g
Brand: Pure
Price: 38.95 AUD
Availability: InStock

$38.95

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Why you’ll love it

Turn everyday hair into a clean, polished style you actually enjoy.
Keeps hair neat without crunch, flakes, or greasy build-up.
Soft, creamy texture spreads easily and washes out with normal shampoo.
Perfect for sharp edges, defined waves, or smooth, tidy finishes.

Ideal for

Curly & wavy hair All ages

Benefits

Adds shine Medium hold Strong hold Vegan

Description

Pure Deluxe Pomade is a creamy styling pomade that shapes hair with smooth, flexible hold.

It glides through hair like a soft cream, then sets to a clean, satin finish without feeling stiff or greasy. A light, fresh scent makes styling feel simple and calm, not heavy or overpowering.

Use it to tame flyaways, define waves, or sharpen short styles before work, school, or a night out. Your hair stays touchable and neat, so you can restyle with your fingers whenever you like.

Pure Deluxe Pomade is ideal for short to medium hair, curls needing definition, or edges that need gentle control. Expect hair that looks polished, feels soft, and stays under control all day.

Directions

How To Use Pure Deluxe Pomade

Work a pea-sized amount between your palms.
Apply to dry or slightly damp hair.
Smooth through from mid-lengths to ends or edges.
Add a little more if needed for extra hold or definition.
Restyle with fingers throughout the day as desired.

Ingredients

Pure Deluxe Pomade Ingredients

Water (Aqua), Ceteareth-25, PEG-7 Glyceryl Cocoate, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, PVP, Petrolatum, Mineral Oil (Paraffinum Liquidum), Microcrystalline Wax (Cera Microcristallina), Beeswax (Cera Alba), Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Citric Acid, Limonene, Linalool.

Note: Please refer to bottle for full ingredients.

Water (Aqua) Solvents

Solvent

Water acts as the main solvent that dissolves and distributes other ingredients in a formula.

May suit
Anyone using liquid haircare products, as water is a core component.

Worth knowing
It helps create a workable texture and allows surfactants, conditioners and other actives to perform effectively.
Ceteareth-25 Cleansers / surfactants

Emulsifier and surfactant

Helps blend oil- and water-based ingredients and supports product spreadability.

May suit
Those wanting smooth, uniform haircare textures that apply easily.

Worth knowing
It is commonly used in conditioners, creams, and styling products to keep formulas stable and consistent. It also assists with rinsing and overall product feel.
PEG-7 Glyceryl Cocoate Cleansers / surfactants

Mild surfactant and emollient

A gentle, non-ionic surfactant that also adds light softness and slip to hair.

May suit
Those looking for mild cleansing with a smoother, less stripped feel.

Worth knowing
It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
PVP Thickeners and stabilisers

Film-forming polymer

PVP is a film-forming ingredient that helps provide hold and structure in styling products.

May suit
Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

Worth knowing
It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.
Petrolatum Oils and butters

Occlusive moisturiser

Petrolatum forms a protective barrier that helps lock in moisture and smooth the hair and scalp.

May suit
Those with very dry, fragile or textured hair that benefits from strong moisture retention.

Worth knowing
It is highly refined for cosmetic use and is valued for its ability to reduce moisture loss. Because it is heavy, it is usually used in small amounts or in targeted treatments.
Mineral Oil Oils and butters

Emollient / occlusive

Helps smooth and coat the hair by forming a lightweight protective layer.

May suit
People looking to reduce moisture loss, add slip, or tame frizz.

Worth knowing
Mineral oil is a highly refined cosmetic-grade ingredient valued for its stability and ability to lock in moisture. It is commonly used in hair treatments and styling products for added softness and shine.
Microcrystalline Wax Thickeners and stabilisers

Structuring and thickening agent

Microcrystalline Wax helps thicken and structure haircare products, giving them a firm yet flexible texture.

May suit
Those using styling products such as pomades, waxes or balms that rely on a stable, mouldable consistency.

Worth knowing
It is commonly used in styling formulas because it offers a smooth, pliable hold without feeling brittle. Its melting behaviour also helps products maintain stability in varying temperatures.
Cera Alba (Beeswax) Thickeners and stabilisers

Thickener and styling aide

A natural wax used to thicken formulas and provide light hold and conditioning.

May suit
People looking for products that add gentle control, smoothness or texture.

Worth knowing
Beeswax can help lock in moisture and give hair a soft, pliable finish. It is commonly used in balms, pomades and creams for shape and definition.
Parfum Fragrance ingredients

Fragrance

Gives the product its scent.

May suit
People who enjoy a scented product.

Worth knowing
Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Caprylyl Glycol Humectants

Humectant

Helps attract and hold moisture in hair and scalp while supporting product stability.

May suit
Those looking for added hydration or smoother-feeling hair.

Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Disodium EDTA Chelating agents

Chelating agent

Binds to minerals from hard water so the product works consistently and stays stable.

May suit
All products, especially in hard-water areas.

Worth knowing
Used in tiny amounts to keep formulas performing reliably.
Citric Acid pH adjusters

pH adjuster

Fine-tunes the product pH, which can help the hair surface feel smooth.

May suit
Most hair types as part of a balanced formula.

Worth knowing
Usually present in small amounts to balance the formula.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.