Luminous Vitality Foam 140ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for longer-lasting hold or improved definition in styling products.

It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.

People looking for improved slip, reduced frizz or better hold in styling products.

It is often used in styling formulas because it helps provide flexible hold and humidity resistance. It rinses out easily and is compatible with many other haircare ingredients.

People looking for improved manageability, frizz control or soft styling hold.

It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.

Anyone looking for longer-lasting hold, enhanced definition or improved style memory.

It is widely used in gels, mousses and sprays because it creates a flexible film on the hair shaft. Its performance can vary with humidity, so it is often blended with other polymers for stability.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those seeking added strength, light conditioning, or improved elasticity in their hair.

It provides a lightweight form of protein that can help support the hair’s structure without heavy build-up. Many formulations use it to enhance overall feel and resilience.

Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.

Those looking for products with effective cleansing or evenly dispersed ingredients.

It is commonly used at low levels to support texture and clarity in shampoos and styling products. Despite being a surfactant, it is often included for solubilising rather than strong cleansing.

Those using products with essential oils or fragranced blends, as it helps disperse these evenly.

It is widely used as a gentle solubiliser in both leave‑in and rinse‑off products. Its presence can improve product consistency and prevent ingredient separation.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

All products, especially in hard-water areas.

Used in tiny amounts to keep formulas performing reliably.