Pliable Paste 150ml

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$36.00

$45.00

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Why You’ll love it

Shape, rework, and restyle your hair without that stiff, stuck feeling.

Flexible hold that lets hair move naturally and stay touchable.

Semi-matte finish for textured styles that still look like your hair.

No flakes, no crunch, just easy grip and lived-in definition.

Description

Redken Pliable Paste is a flexible styling paste that shapes hair with effortless control.

This lightweight, fibrous paste lets you mould, twist, and restyle without stiffness or crunch. It glides through hair smoothly, giving a soft, touchable hold with a natural, semi-matte finish.

You can run your fingers through your hair without flakes or sticky residue. Hair feels controlled yet free, with definition that looks lived-in rather than overly styled.

Perfect for short to medium hair, layers, fringes, and textured styles. Use it in the morning for everyday shaping, or to refresh and rework your look throughout the day.

The result is hair that looks styled but not stiff, with flexible movement and easy, undone texture.

Directions

How To Use Redken Pliable Paste

Start with dry or slightly damp hair.
Rub a small amount between palms until the paste feels smooth.
Work through hair, focusing on mid-lengths and ends.
Twist, scrunch, or shape sections to build texture and definition.
Add a little more if needed, layering gradually.
Restyle throughout the day using your hands, no extra product needed.

Ingredients

Redken Pliable Paste Ingredients

Water/Aqua/Eau, VP/VA Copolymer, Propylene Glycol, Ceteareth-25, Glycerin, PEG-7 Glyceryl Cocoate, Steareth-21, Trideceth-6, Polyquaternium-11, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Caprylyl Glycol, Hexylene Glycol, Parfum/Fragrance, Limonene, Linalool, Citronellol.

Note: Please refer to bottle for full ingredients.

VP/VA Copolymer Thickeners and stabilisers

Film-forming styling polymer

A film-forming polymer that helps provide hold, texture and style retention.

May suit
People looking for longer-lasting hold or improved definition in styling products.

Worth knowing
It is widely used in gels, mousses and sprays because it creates flexible, brushable hold. It can also help reduce frizz by forming a lightweight coating on the hair.
Propylene Glycol Humectants

Humectant

Helps hold moisture and carry other ingredients through the formula.

May suit
Most hair types as part of a moisturising formula.

Worth knowing
A widely used humectant and carrier ingredient.
Ceteareth-25 Cleansers / surfactants

Emulsifier and surfactant

Helps blend oil- and water-based ingredients and supports product spreadability.

May suit
Those wanting smooth, uniform haircare textures that apply easily.

Worth knowing
It is commonly used in conditioners, creams, and styling products to keep formulas stable and consistent. It also assists with rinsing and overall product feel.
Glycerin Humectants

Humectant

Attracts and holds water to help hair feel hydrated and soft.

May suit
Dry or dehydrated hair, and many curl and moisture routines.

Worth knowing
A very common, well-tolerated humectant used across countless products.
PEG-7 Glyceryl Cocoate Cleansers / surfactants

Mild surfactant and emollient

A gentle, non-ionic surfactant that also adds light softness and slip to hair.

May suit
Those looking for mild cleansing with a smoother, less stripped feel.

Worth knowing
It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.
Steareth-21 Thickeners and stabilisers

Emulsifier and solubiliser

Helps blend oil- and water-based ingredients for a smooth, stable formula.

May suit
Those looking for products with a creamy, consistent texture.

Worth knowing
It is a commonly used emulsifying agent that supports product stability in conditioners and styling creams. It also helps improve the spreadability of formulas.
Trideceth-6 Cleansers / surfactants

Solubiliser / surfactant

A non-ionic surfactant that helps blend oil-soluble ingredients into water-based formulas.

May suit
Those using products with oils or silicones who want them to rinse evenly without residue.

Worth knowing
It is commonly used in shampoos and styling products to support stable, uniform textures. Its mild nature makes it suitable for a wide range of formulations.
Polyquaternium-11 Conditioning agents

Film-forming conditioner

A film-forming polymer that helps smooth, condition and lightly hold the hair.

May suit
People looking for improved manageability, frizz control or soft styling hold.

Worth knowing
It is commonly used in both shampoos and styling products because it enhances slip and helps hair feel smoother. It can also support curl definition and reduce static.
Aminomethyl Propanol pH adjusters

pH adjuster

Helps adjust and stabilise the pH of haircare formulations.

May suit
Those interested in how product pH affects hair and scalp feel may find its presence relevant.

Worth knowing
It is commonly used at low levels to help formulas stay effective and consistent. It does not act on the hair directly but supports the overall product performance.
PEG-40 Hydrogenated Castor Oil Cleansers / surfactants

Solubiliser and emulsifier

Helps blend oils and fragrance into water-based formulas for even texture and performance.

May suit
Useful for those who prefer haircare products with clear, consistent textures or evenly dispersed fragrance and oils.

Worth knowing
It is widely used in shampoos, conditioners and styling products to keep formulations stable and smooth. It also offers mild surfactant properties that support product rinse-off.
Phenoxyethanol Preservatives

Preservative

Helps keep the product stable and pleasant to use after opening.

May suit
All products that need protecting from spoilage.

Worth knowing
A very common, well-studied preservative used at low levels.
Caprylyl Glycol Humectants

Humectant

Helps attract and hold moisture in hair and scalp while supporting product stability.

May suit
Those looking for added hydration or smoother-feeling hair.

Worth knowing
It is also commonly used as a preservative booster to help maintain formula freshness. It is well tolerated in most haircare products.
Hexylene Glycol Solvents

Solvent and texture enhancer

Hexylene Glycol helps dissolve other ingredients and improves the spreadability of haircare formulations.

May suit
Those using stylers, treatments or serums that rely on smooth, even application.

Worth knowing
It is commonly used in both leave-in and rinse-off products to support stable, easy-to-apply textures. It can also assist with product absorption and consistency.
Limonene Fragrance ingredients

Fragrance component

A fragrance component that also occurs naturally in many citrus and plant oils.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Linalool Fragrance ingredients

Fragrance component

A fragrance component found naturally in many flowers and spices.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.
Citronellol Fragrance ingredients

Fragrance component

A fragrance component with a soft floral, rose-like character.

Worth knowing
A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.