RE/START Hydration Moisture Rich Mask

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for smoother, more manageable hair or richer, creamier product textures.

Despite the name, fatty alcohols are moisturising and conditioning rather than drying. They also help stabilise and thicken many haircare formulas.

Dry or dehydrated hair, and many curl and moisture routines.

A very common, well-tolerated humectant used across countless products.

Those looking for improved manageability, softness and reduced static in dry or textured hair.

It is a cationic ingredient that works by adhering to the hair surface to provide slip and reduce tangling. Often used in conditioners and masks for a richer, more conditioning feel.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those looking for improved slip, manageability and reduced static, especially in dry or textured hair.

It is often paired with fatty acids to enhance conditioning performance and provide a softer feel. It also helps detangle without weighing hair down.

Useful for dry, damaged or chemically treated hair needing extra manageability.

It works by depositing a light conditioning layer on the hair fibre, improving slip and reducing static. Commonly used in conditioners and leave-in treatments.

Those looking for softer, more manageable hair or extra slip in styling products.

It forms a lightweight film on the hair to reduce static and enhance glide without leaving heavy residue. It is commonly used in both rinse-off and leave-in formulas.

Those looking for hydrated, smoother-feeling hair or lighter-feeling formulations.

It is commonly used to help ingredients dissolve and to give formulas a soft, glide-on texture. It appears in many leave-in and rinse-off products due to its versatility.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Those who want a conditioning feel without the weight of richer oils or butters.

It is often used to improve spreadability and give hair products a silky, non-greasy finish. It can also help enhance product absorption and overall texture.

Frizz-prone, coarse or dry hair wanting a smooth, glossy finish.

Some people prefer silicone-free formulas, especially for certain curl routines. It is widely used and helpful in many smoothing products.

Those looking for products that support moisture balance without heaviness.

It is also commonly used as a solvent to help dissolve other ingredients evenly in a formula. It is well tolerated in most haircare products and contributes to a smooth application feel.

Those interested in gentle preservation systems or sensitive scalps may find it relevant.

It is often paired with other preservatives to improve their effectiveness while allowing for lower usage levels. It also has light moisturising and conditioning properties.

People looking for botanical ingredients that help support hair softness and overall hair vitality.

Açaí fruit extract is rich in naturally occurring antioxidants, which can complement other conditioning or protective ingredients in a formula. It is commonly included in treatments, shampoos, and masks to enhance the sensory feel of the product.

Those using styling products that benefit from fast evaporation, such as sprays.

It is commonly used at low levels to improve texture and spreadability. It evaporates quickly, leaving minimal residue on the hair.

Those looking for mild cleansing, including people with sensitive scalps or dry hair.

It is part of the alkyl glucoside family, known for creating a soft, low-irritation lather. It is often blended with other surfactants to balance foam and cleansing strength.

People seeking lightweight hydration or improved hold in styling products.

It is a carbohydrate derived from starch and is commonly used to support texture and moisture balance in formulations.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Those using lightweight cleansers or products designed to distribute oils evenly through the hair.

It is commonly used to improve texture and stability in modern formulations while remaining gentle on the scalp and hair.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

People looking for improved slip, reduced frizz or easier detangling.

It forms a light, durable film on the hair that can enhance shine and manageability. It is commonly used in conditioners and styling products for long-lasting smoothness.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

Those who enjoy subtly floral-scented haircare or are monitoring specific fragrance allergens.

It is one of the fragrance allergens that must be listed individually on product labels when present above certain levels. Its presence does not indicate product strength or quality, only that it contributes to the overall scent profile.

Those who enjoy subtly scented haircare products.

It is one of the fragrance components that must be listed separately when present above certain levels. People with known fragrance sensitivities may choose to monitor for it.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

A fragrance component that must be listed separately on labels because a minority of people can be sensitive to it. Its presence is normal, required disclosure and is not a quality signal.

All products that need protecting from spoilage.

A very common, well-studied preservative used at low levels.

Those who prefer products with visually appealing colours.

It is used at low levels to enhance the look of a formula without affecting hair performance. Colourants like this are common in shampoos, conditioners and styling products.

Those interested in the appearance of their haircare products or checking for specific colour additives.

CI 19140 is widely used in cosmetics and personal care for its vibrant and stable colour. Its presence does not affect the performance of the haircare formula.