Teknia True Curls Shampoo 300ml

All hair and skin types.

Almost always the first ingredient listed in water-based products.

People looking for a milder alternative to traditional sulphate surfactants.

It is often used in gentle or colour-care formulas because it provides effective cleansing with a softer feel. Despite the name, it is typically considered milder than many common sulphate surfactants.

People looking for effective cleansing with a gentler feel than traditional sulphate surfactants.

It is often used in shampoos where a rich, foamy lather is desired without a stripped feel. Its molecule is larger than some classic sulphates, which can give it a milder profile on the hair and scalp.

Most hair types, including those wanting a gentler wash.

Often paired with other surfactants to make a formula feel milder.

Sensitive scalps and people seeking a gentle, sulphate-free cleanse.

Common in gentle and sulphate-free shampoos.

Those looking for softer, smoother-feeling hair or gentle hydration.

Betaine is a naturally occurring molecule often used to improve hair feel and support moisture retention. It can also help enhance the overall mildness of cleansing formulas.

Those looking for mild, low-irritation cleansing or formulas suited to sensitive scalps.

It is often used in sulphate-free shampoos because it provides effective cleansing without a strong stripping effect. It can also help improve the mildness of cleansing blends.

People who enjoy a scented product.

Fragrance preference is personal. Some people prefer fragrance-free formulas by choice.

Those wanting added moisture, smoothness or frizz control.

It is created by hydrogenating plant-derived oils to give them a more stable, solid texture. This stability makes it useful in balms, creams and rich conditioning formulas.

Most hair types wanting smoother, easier-to-manage hair.

Widely used in shampoos and conditioners for slip and softness.

Those looking for gentle cleansing or well‑blended lightweight formulas.

It is often used to support mild cleansing systems and to help oil‑based components mix evenly into water‑based products. Its high PEG number indicates strong solubility in water.

Those looking for added softness, slip or reduced frizz in conditioners and shampoos.

It is an ester of glycerin and oleic acid and is commonly used to boost conditioning performance in cleansing products. It can also help reduce the stripping feel of some surfactants.

Most hair types as part of a moisturising formula.

A widely used humectant and carrier ingredient.

Those looking for formulas that help smooth the cuticle or gently refine the scalp surface.

Lactic Acid can also provide mild hydrating and smoothing benefits in haircare. Its pH-balancing role helps support product stability and performance.

Those looking for mild cleansing with a smoother, less stripped feel.

It is often included to make cleansing formulas feel more conditioning and to help solubilise oils or fragrances. It pairs well with stronger surfactants to create a more balanced wash.

All products that need a preservative system.

Often paired with other preservatives for broad protection.

Those looking for conditioning support or richer, more emollient formulas.

It is naturally found in coconut and palm-derived oils and is commonly used to enhance texture and conditioning performance in haircare products.

Those using haircare in hard-water areas or seeking formulas that resist mineral build-up.

Chelating agents can help shampoos and treatments work more consistently by reducing the effect of minerals like calcium and magnesium. They are widely used to maintain clarity and stability in water-based formulas.

Those interested in lightweight, well-blended formulas that spread easily.

It is commonly used in cosmetic and personal care products to ensure even distribution of actives and fragrance blends. Its mild humectant properties can also contribute to a smooth product texture.

Those interested in understanding preservative systems or identifying potential fragrance allergens.

Benzyl Alcohol is commonly used in professional haircare to support product stability and texture. It can also naturally occur in some essential oils.

Most hair types as part of a balanced formula.

Usually present in small amounts to balance the formula.

Those interested in how a product’s preservation system is maintained.

It is commonly paired with other preserving ingredients to help keep formulas consistent over time. Its role is supportive rather than active in terms of preservation.

People using styling or leave-in products that benefit from consistent texture and performance.

Magnesium chloride can also contribute mild humectant properties, helping formulas retain moisture. It is commonly used alongside other salts to adjust product feel and stability.

Those looking for products with robust preservation, particularly in rinse-off formulas.

It is widely used in small amounts to protect formulas from microbial growth. Some people with sensitive skin or scalps may prefer to patch test products containing isothiazolinone preservatives.

Most hair types, especially tangle-prone or coarse hair.

A common conditioner ingredient despite the chloride name, which simply describes its chemistry.

Those looking for light, gentle cleansing or improved rinse-off in haircare formulas.

It is often used alongside other surfactants to adjust foam and improve product texture. It also helps blend oil- and water-based ingredients for consistent formulas.

Those needing products with reliable protection against product spoilage.

It is effective in very small amounts to support product longevity. Some people with sensitive skin or scalps may prefer to patch test products containing this preservative.

Those seeking lightweight hydration without heaviness.

It also supports product texture and can enhance the performance of other ingredients in a formula.

Those looking to support scalp comfort, strengthen hair, or maintain a healthy-looking scalp barrier.

It is commonly used in both skincare and haircare for its soothing and barrier-supporting properties. It pairs well with many other ingredients and is generally well tolerated.

Most hair types, especially dry or dull hair.

A versatile, well-tolerated conditioning ingredient.

Anyone who uses water-based products that benefit from reliable preservation.

It is commonly used alongside other preservation systems to maintain product freshness and extend shelf life. It is generally well tolerated in rinse-off and leave-in products.

Those seeking lightweight natural oils for moisture, shine or scalp comfort.

It is rich in fatty acids that support hair softness without feeling overly heavy. Often used as a carrier oil in both rinse-off and leave-in formulas.

Those wanting added nourishment or antioxidant support in their haircare routine.

Tocopherol is commonly included to help protect oils in a formula from oxidising and to offer light conditioning benefits. It is widely used in both skincare and haircare products.